Multi-Channel Marketing Manager – Student Housing

Flow Student Ltd; Greater Manchester; On-site; GBP 35,000 - 45,000; Full time

Job summary

Flow Student Ltd. is seeking a Marketing Manager to lead multi-channel campaigns across its Manchester portfolio. You will collaborate with internal teams and external agencies to plan, execute and optimise activities that drive occupancy and revenue.

The role requires a strategic, hands-on marketer who can translate data into impactful campaigns. You will own brand messaging, content quality, CRM planning, and website marketing optimisations, ensuring consistency across all touchpoints and

Qualifications

• At least three years’ experience in marketing with campaigns.
• Proven experience managing multi‑channel campaigns across channels with clear objectives.
• Strong written English and stakeholder management skills.
• Experience with email marketing and CRM, and familiarity with paid media or SEO.

Responsibilities

• Leading multi-channel marketing campaigns across the portfolio, from planning to delivery and optimisation.
• Managing external agencies and suppliers, briefs and performance expectations including SEO and paid media.
• Planning integrated campaigns across paid social, search, email, organic social, and websites.
• Overseeing brand messaging, pricing accuracy, and marketing content across touchpoints.
• Working with the CRM Manager to plan and oversee CRM and email activity through HubSpot.

Skills

Multi-channel marketing

Campaign planning

Stakeholder management

Content creation

CRM / email marketing

HubSpot

SEO / paid media

Written English

Tools

HubSpot

Job description

Flow Student Ltd. is seeking a Marketing Manager to lead multi-channel campaigns across its Manchester portfolio. You will collaborate with internal teams and external agencies to plan, execute and optimise activities that drive occupancy and revenue.

The role requires a strategic, hands-on marketer who can translate data into impactful campaigns. You will own brand messaging, content quality, CRM planning, and website marketing optimisations, ensuring consistency across all touchpoints and