Marketing Manager (Flow Student)

MCR Property Group; Manchester; Presencial; GBP 35.000 - 45.000; Jornada completa

Descripción de la vacante

MCR Property Group's Flow Student division in Manchester is recruiting a Marketing Manager to drive the marketing strategy for Flow Student across the portfolio. You will lead multi-channel campaigns, manage external partners, and optimise performance to maximise bookings and customer loyalty.

Based in Manchester with travel across the Flow Student portfolio when required, you will own campaigns from planning to analysis and ensure messaging is consistent across email, web, social and listings.

Responsabilidades

• Leading multi-channel marketing campaigns across the Flow Student portfolio, from identifying opportunities and setting objectives through to planning, delivery, evaluation and optimisation, ensuring activity supports wider business and commercial goals.
• Managing external agencies and suppliers, setting clear expectations, providing effective briefs and overseeing the quality, consistency and performance of their output, including SEO and paid media.
• Planning and overseeing integrated marketing campaigns across paid social, search, email, organic social, websites, student portals, print and outdoor advertising, ensuring all channels work together effectively.
• Developing and managing marketing plans for key booking periods, including early booking, international recruitment, January intake, Clearing and late availability, ensuring campaigns are aligned with occupancy targets and commercial priorities.
• Overseeing brand messaging and content quality, ensuring Flow Student communicates clearly and consistently across email, web, social media, property listings and sales materials.
• Ensuring the accuracy and consistency of property marketing information, including room types, prices, offers, availability, photography, amenities and booking links across all customer touchpoints.
• Working with the CRM Manager to plan and oversee CRM and email marketing activity through HubSpot, ensuring effective audience segmentation, campaign testing, tracking and reporting, with insights used to improve engagement and conversion.
• Taking ownership of website marketing content and optimisation, working with internal colleagues and external suppliers to improve property pages, customer journeys and conversion rates.
• Developing clear, commercially focused campaign briefs that define the target audience, business objective, proposition, messaging, channel strategy, budget and desired outcomes.
• Overseeing creative production with designers, photographers, videographers, agencies and property teams, ensuring assets are on-brand, engaging, fit for purpose and delivered to agreed deadlines.
• Leading the development of the Flow Creators programme, supporting residents to produce credible, engaging content that brings the student experience and individual properties to life.
• Managing marketing priorities, campaign calendars and resources, overseeing deadlines, approvals and asset libraries to ensure activity is coordinated, efficient and delivered on time.
• Monitoring and analysing marketing performance, including leads, bookings, conversion rates and campaign effectiveness by property, city, channel and audience, identifying opportunities

Descripción del empleo

Marketing Manager - Flow Student

Location: Manchester office-based, with travel across the Flow Student portfolio when required

Salary: £35,000 - £45,000 pa depending on experience

Reporting to: Head of Marketing

Department: Flow Student Marketing

We're already home to students across some of the UK's best university cities, including Liverpool, Sheffield, Coventry, Nottingham, Sunderland, Canterbury, Bradford and Preston. And with major refurbishment projects continuing across the portfolio, our spaces are being upgraded and made ready for students joining us in 2026.

Our proposition is straightforward: student living that flows around you. We are building a more distinctive, commercially effective student accommodation brand. To help us do it, we are looking for a Senior Marketing Executive who can turn strategy into organised, accurate and effective activity.

This is not a role for someone who simply wants to "make content." This role is at the heart of project management and campaign delivery, supporting strategic marketing plans and ensuring activity is relevant, timely, and creates maximum impact. Marketing is the job of understanding an audience, making the right choices and creating demand that eventually becomes revenue.

The Role

Launched in late 2025, Flow Student is brand-new brand, and one of the UK's fastest-growing student accommodation providers, offering affordable, well-designed student accommodation across some of the UK's best university cities.

This important role will play a key integral part in the marketing team, at a hugely exciting time for the company as the brand takes flight and makes an impact on the sector.

The Marketing Manager will play a pivotal role in delivering Flow Student's marketing strategy across the portfolio, leading initiatives that strengthen brand recognition, drive commercial performance, increase sales and build long-term customer loyalty.

Taking ownership of campaigns from strategic planning and briefing through to execution, performance analysis and optimisation, you will ensure marketing activity aligns with business objectives and delivers measurable results. You will identify opportunities to improve performance, drive consistency across channels and translate insights into actionable strategies that maximise impact.

What you will be responsible for

• Leading multi-channel marketing campaigns across the Flow Student portfolio, from identifying opportunities and setting objectives through to planning, delivery, evaluation and optimisation, ensuring activity supports wider business and commercial goals.
• Managing external agencies and suppliers , setting clear expectations, providing effective briefs and overseeing the quality, consistency and performance of their output, including SEO and paid media.
• Planning and overseeing integrated marketing campaigns across paid social, search, email, organic social, websites, student portals, print and outdoor advertising, ensuring all channels work together effectively.
• Developing and managing marketing plans for key booking periods, including early booking, international recruitment, January intake, Clearing and late availability, ensuring campaigns are aligned with occupancy targets and commercial priorities.
• Overseeing brand messaging and content quality , ensuring Flow Student communicates clearly and consistently across email, web, social media, property listings and sales materials.
• Ensuring the accuracy and consistency of property marketing information , including room types, prices, offers, availability, photography, amenities and booking links across all customer touchpoints.
• Working with the CRM Manager to plan and oversee CRM and email marketing activity through HubSpot, ensuring effective audience segmentation, campaign testing, tracking and reporting, with insights used to improve engagement and conversion.
• Taking ownership of website marketing content and optimisation , working with internal colleagues and external suppliers to improve property pages, customer journeys and conversion rates.
• Developing clear, commercially focused campaign briefs that define the target audience, business objective, proposition, messaging, channel strategy, budget and desired outcomes.
• Overseeing creative production with designers, photographers, videographers, agencies and property teams, ensuring assets are on-brand, engaging, fit for purpose and delivered to agreed deadlines.
• Leading the development of the Flow Creators programme , supporting residents to produce credible, engaging content that brings the student experience and individual properties to life.
• Managing marketing priorities, campaign calendars and resources , overseeing deadlines, approvals and asset libraries to ensure activity is coordinated, efficient and delivered on time.
• Monitoring and analysing marketing performance , including leads, bookings, conversion rates and campaign effectiveness by property, city, channel and audience, identifying opportunitie