Marketing Manager - Student Accommodation

Deverell Smith Recruitment Ltd; London Borough of Hackney; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Work-from-home day

Hybrid working

Job summary

Deverell Smith Recruitment Ltd is seeking a Marketing Manager for PBSA in London. Based in Shoreditch, you will own the marketing strategy across a growing PBSA portfolio, driving occupancy, raising brand awareness and maximising bookings.

You will lead multi‑channel campaigns, manage digital performance, content and PR, and oversee CRM journeys through HubSpot, collaborating with on‑site teams and external agencies to deliver results.

Qualifications

• 5+ years of multi-channel marketing experience.
• Strong hands-on digital marketing, paid media, SEO, and content creation.
• Experience managing CRM platforms and automated customer journeys.
• Data-driven approach with ability to analyse performance and manage budgets.
• Proven experience managing external agencies and stakeholders.

Responsibilities

• Develop and deliver annual marketing plans aligned with occupancy and revenue targets.
• Plan and execute campaigns around the student booking cycle.
• Manage brand across channels and coordinate content, photography and video.
• Oversee website, landing pages, and conversion rate optimisation.
• Lead CRM campaigns and lifecycle marketing (HubSpot or similar).
• Manage agencies, suppliers and budgets to meet targets.

Skills

Multi-channel marketing

Digital marketing

Paid media

SEO

Website management

Content creation

CRM platforms

Email marketing

Automated customer journeys

Analytics

Budget management

Agency management

HubSpot

Tools

HubSpot

WordPress

Canva

Video editing (basic)

Job description

Marketing Manager - PBSA

Location: Shoreditch, London
Salary: Up to £50,000 DOE
Working Pattern: 4 days in the office, 1 day working from home

I'm currently recruiting for a Marketing Manager on behalf of a growing purpose-built student accommodation (PBSA) operator in London.

This is an exciting opportunity to take ownership of the marketing strategy across a growing portfolio of student accommodation properties, driving occupancy, increasing brand awareness and maximising booking conversions.

The successful candidate will play a key role in developing and delivering multi-channel marketing campaigns, managing digital performance and ensuring a consistent brand experience across all properties.

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and deliver annual marketing plans aligned with occupancy and revenue targets across the portfolio.

• Plan and execute campaigns around the student booking cycle, including early‑bird offers, rebookers, referrals, group bookings and summer stays.

• Monitor campaign performance and optimise activity to maximise enquiries, bookings and return on investment.

• Support marketing strategies for new property launches and pre‑opening activity.

Brand, Content & Communications

• Maintain brand consistency while showcasing the individual identity of each property.

• Oversee content across social media channels, including Instagram, TikTok and YouTube, alongside photography, video and virtual tours.

• Manage photo and video shoots, working with external suppliers from initial briefing through to final delivery.

• Develop marketing collateral for students, parents, universities, agents and other partners.

• Work with PR partners to increase brand awareness, media coverage and online visibility.

Digital Marketing & Acquisition

• Manage paid search, paid social, SEO and emerging generative engine optimisation (GEO) activity.

• Oversee relationships with external digital marketing and SEO agencies.

• Drive enquiry generation and improve conversion rates across all marketing channels.

• Support international student acquisition through relevant digital platforms and agent networks.

Website, CRM & Customer Journey

• Take ownership of the website and landing pages, ensuring content is accurate, engaging and optimised for conversion.

• Manage CRM and lifecycle marketing activity through HubSpot or a similar platform, including email campaigns, automated workflows and WhatsApp communications.

• Maintain accurate lead data and ensure enquiries are effectively routed to on‑site sales teams.

• Develop customer communications covering enquiries, bookings, onboarding, resident feedback and promotional campaigns.

• Manage external listings across agent networks and affiliate platforms.

Resident Experience & Reputation

• Support on‑site teams in maintaining high presentation standards across show flats and marketing spaces.

• Work with property and community teams to promote resident events and ensure activity aligns with the brand.

• Develop campaigns to encourage resident reviews and improve ratings across Google and relevant student accommodation platforms.

• Manage resident feedback initiatives and use insights to improve the customer experience.

Reporting, Budgets & Market Insight

• Monitor competitor activity and market trends, providing regular insight to senior leadership.

• Track key marketing metrics, including enquiries, conversion rates, cost per booking and occupancy performance.

• Manage central and property‑level marketing budgets, reporting expenditure against plan and supporting forecasting.

• Manage agencies, freelancers and suppliers, ensuring delivery against agreed budgets, deadlines and performance targets.

• Use customer feedback and market intelligence to inform marketing, pricing and product decisions.

About You

Essential Experience

• At least five years' experience delivering multi-channel marketing campaigns against commercial, revenue or occupancy targets.

• Strong hands‑on experience across digital marketing, paid media, SEO, website management and content creation.

• Experience managing CRM platforms, including email marketing and automated customer journeys.

• A data‑driven approach, with the ability to analyse campaign performance, measure ROI and manage budgets effectively.

• Proven experience managing external agencies, suppliers and internal stakeholders.

• Strong organisational skills, with the ability to prioritise competing deadlines and take ownership of projects.

• Excellent attention to detail and a strong understanding of brand positioning and customer experience.

• A proactive, collaborative and solutions‑focused approach.

Desirable Experience

• Background in real estate, hospitality, build‑to‑rent (BTR) or purpose‑built student accommodation (PBSA).

• Experience in international student marketing or working with student recruitment agents.

• Involvement in launching new developments, venues or products.

• Familiarity with WordPress, Canva and basic video editing.

Additional Information

• Based at the operator's head office in Shoreditch, London.

• One work‑from‑home day per week.

• Flexibility to work additional hours where required by the needs of the business.