Marketing Manager - Drive Growth in Student Living

MCR Property Group; Manchester; On-site; GBP 35,000 - 45,000; Full time

Job summary

MCR Property Group's Flow Student division in Manchester is recruiting a Marketing Manager to drive the marketing strategy for Flow Student across the portfolio. You will lead multi-channel campaigns, manage external partners, and optimise performance to maximise bookings and customer loyalty.

Based in Manchester with travel across the Flow Student portfolio when required, you will own campaigns from planning to analysis and ensure messaging is consistent across email, web, social and listings.

Responsibilities

• Leading multi-channel marketing campaigns across the Flow Student portfolio, from identifying opportunities and setting objectives through to planning, delivery, evaluation and optimisation, ensuring activity supports wider business and commercial goals.
• Managing external agencies and suppliers, setting clear expectations, providing effective briefs and overseeing the quality, consistency and performance of their output, including SEO and paid media.
• Planning and overseeing integrated marketing campaigns across paid social, search, email, organic social, websites, student portals, print and outdoor advertising, ensuring all channels work together effectively.
• Developing and managing marketing plans for key booking periods, including early booking, international recruitment, January intake, Clearing and late availability, ensuring campaigns are aligned with occupancy targets and commercial priorities.
• Overseeing brand messaging and content quality, ensuring Flow Student communicates clearly and consistently across email, web, social media, property listings and sales materials.
• Ensuring the accuracy and consistency of property marketing information, including room types, prices, offers, availability, photography, amenities and booking links across all customer touchpoints.
• Working with the CRM Manager to plan and oversee CRM and email marketing activity through HubSpot, ensuring effective audience segmentation, campaign testing, tracking and reporting, with insights used to improve engagement and conversion.
• Taking ownership of website marketing content and optimisation, working with internal colleagues and external suppliers to improve property pages, customer journeys and conversion rates.
• Developing clear, commercially focused campaign briefs that define the target audience, business objective, proposition, messaging, channel strategy, budget and desired outcomes.
• Overseeing creative production with designers, photographers, videographers, agencies and property teams, ensuring assets are on-brand, engaging, fit for purpose and delivered to agreed deadlines.
• Leading the development of the Flow Creators programme, supporting residents to produce credible, engaging content that brings the student experience and individual properties to life.
• Managing marketing priorities, campaign calendars and resources, overseeing deadlines, approvals and asset libraries to ensure activity is coordinated, efficient and delivered on time.
• Monitoring and analysing marketing performance, including leads, bookings, conversion rates and campaign effectiveness by property, city, channel and audience, identifying opportunities

Job description

MCR Property Group's Flow Student division in Manchester is recruiting a Marketing Manager to drive the marketing strategy for Flow Student across the portfolio. You will lead multi-channel campaigns, manage external partners, and optimise performance to maximise bookings and customer loyalty.

Based in Manchester with travel across the Flow Student portfolio when required, you will own campaigns from planning to analysis and ensure messaging is consistent across email, web, social and listings.