Motorrad Sales & Retention Supervisor

Vines Group; Jacobs Well; On-site; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Awesome Team

Great Perks

Training Provided

24 Days Holiday

Birthday Off

Staff Purchase Scheme

Health Plan

Enhanced Parental Benefits

Flexible Holidays

Growth Opportunities

Extra Perks

Job summary

Vines Group in Guildford, Surrey, is seeking a results‑driven Motorrad Sales & Retention Supervisor to support the Motorrad Sales Manager. You will lead a team to maximise sales, nurture customer relationships and identify opportunities within the existing client base.

This role offers 42.5 hours per week, a £40,000 base salary plus a company car or bike, and a clear path to progression within the business. Applicants should have automotive sales experience and strong customer focus.

Qualifications

• Automotive sales experience and ability to motivate others.
• Understanding of the customer journey, F&I and related products.
• Must hold a full UK motorcycle licence.
• Strong IT skills with confidence using multiple systems and databases.
• Commercial awareness and ability to identify opportunities to drive profitability.

Responsibilities

• Driving Sales Performance: Motivate and support the sales team to hit targets.
• Maximising Opportunities: Identify opportunities within existing customers and enquiries to generate new and repeat business.
• Growing Customer Retention: Build lasting customer relationships and encourage upgrades and repeat purchases.
• Managing the Customer Journey: Ensure timely follow-ups and a great customer experience from first contact to handover.
• Supporting Sales & F&I: Assist with offers, valuations and finance/insurance quotations.
• Monitoring Business Performance: Track sales, conversion, retention, and finance penetration; spot trends.
• Developing Sales Activity: Collaborate on campaigns and promotional activities to drive business.
• Building Strong Relationships: Work with colleagues across departments.
• Driving Improvements: Improve processes and use of business systems.
• Hiring and developing talent within the Motorrad Sales team.

Skills

Automotive sales experience

Strong IT skills

Full UK motorcycle licence

Customer journey understanding

Stakeholder engagement

Tools

CRM software

Enquiry management tools

Finance & Insurance systems

Job description

Motorrad Sales & Retention Supervisor

Application Deadline: 23 November 2026

Department: Motorrad Sales

Employment Type: Permanent - Full Time

Location: Guildford, Surrey

Reporting To: Peter Bright - Motorrad Sales Manager

Compensation: £40,000 / year

Description

Hours: 42.5 hrs – Working 5 days over Monday–Saturday; Mon–Fri 0830–1800, Sat 0900–1700.

Salary: £40,000 + company car or bike.

Location: Guildford, Surrey

Are you an experienced automotive sales professional with a passion for driving results, developing customer relationships and taking your career to the next level?

We’re looking for a driven, commercially minded and customer-focused Sales & Retention Supervisor to support the Motorrad Sales Manager in maximising departmental performance, growing sales and unlocking opportunities within our existing customer base.

This is an exciting opportunity to combine your sales experience and business acumen with your passion for delivering an exceptional customer experience. You’ll play a key role in motivating the sales team, driving customer retention, generating repeat business and identifying opportunities to increase departmental profitability.

Working closely with the Sales Manager, you’ll gain valuable exposure to wider business operations, develop your leadership capabilities and build towards your future career ambitions within Vines.

You don’t need to come from motorcycle sales or a main dealership. If you have a strong automotive sales background, a commercial mindset and the ambition to make a difference, we’d love to hear from you!

What You’ll Be Doing

• Driving Sales Performance: Supporting and motivating the sales team to achieve individual and departmental targets, maintaining high standards and a strong focus on results.
• Maximising Opportunities: Proactively identifying sales opportunities within our existing customer database, finance portfolios and previous enquiries to generate new and repeat business.
• Growing Customer Retention: Building lasting customer relationships, encouraging upgrades, repeat purchases and additional motorcycle sales.
• Managing the Customer Journey: Ensuring enquiries are followed up effectively and customers receive an exceptional experience from initial contact through to handover and beyond.
• Supporting Sales & F&I: Assisting with customer offers, part-exchange valuations, finance and insurance quotations, and maximising opportunities across our product offering.
• Monitoring Business Performance: Tracking sales, conversion, customer retention and finance penetration, identifying trends and opportunities to improve results and profitability.
• Developing Sales Activity: Working with the Sales Manager on targeted campaigns, customer contact initiatives and promotional activities to drive additional business.
• Building Strong Relationships: Working collaboratively with colleagues and stakeholders across Sales Administration, Aftersales and the wider business.
• Driving Improvements: Identifying opportunities to improve processes, customer engagement and the effective use of business systems.

What We’re Looking For

We’re looking for someone who understands what makes a successful automotive sales operation and has the drive, commercial awareness and ambition to take things further.

You’ll bring:

• Automotive sales experience, with the ability to support and motivate others.
• A strong understanding of the customer journey, F&I and associated products.
• A full UK motorcycle licence.
• Strong IT skills and confidence using multiple systems, customer databases and enquiry management tools.
• Commercial awareness, with the ability to identify opportunities, drive sales performance and improve profitability.
• Excellent communication and relationship-building skills, with the confidence to engage stakeholders at all levels.

Just as importantly, you’ll be someone who:

• Puts the customer first and takes pride in delivering an exceptional experience.
• Is driven, proactive and a natural go-getter who takes ownership and gets things done.
• Is commercially minded, target-driven and motivated by achieving results.
• Is ambitious, eager to learn and keen to progress their career.
• Leads by example and values teamwork and collaboration.
• Is professional, approachable and confident when working with people at all levels.

Benefits

Our employees are dedicated to what they do, so we believe it is important that we give something back. In addition, Vines is always striving to be a step ahead in the Automotive industry as such, our Brilliant Benefits at Vines package has all the usual things you would expect.

• Awesome Team: Work with friendly, passionate people who love what they do.
• Great Perks: Competitive pay, cool benefits, and plenty of room to grow.
• Training Provided: Don’t worry if you’re new to this; we’ll give you all the training you need to succeed!
• 24 Days Holiday: Plus bank holidays, increasing to 29 days with service.
• Birthday Off: Celebrate your special day!
• Staff Purchase Scheme: Discounts on cars and motorbikes.
• Health Plan: Medical health cash plan.
• Enhanced Parental Benefits
• Flexible Holidays: Buy and sell holiday days.
• Growth Opportunities: Job shadowing scheme and career planning/ pathways.
• Extra Perks: High street discount vouchers, sabbatical leave, long service awards, and much more!

For more details, check out our staff benefits.