MINI Brand Manager

Lookers; Stafford; On-site; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Bonus

Company car

Competitive salary progression

Job summary

Lookers is seeking a commercially focused MINI Brand Manager for Stafford to own the MINI business, driving sales performance, customer experience, profitability, and team engagement. You will work with senior leadership to implement strategic plans that maximize opportunities while ensuring MINI’s premium brand standards are delivered consistently across the dealership.

You will lead, coach and develop the sales team, ensure brand compliance, and analyse performance to hit business targets.

Qualifications

• Experience leading automotive retail teams and delivering sales results.
• Strong customer-focused mindset with ability to improve customer journeys.
• Able to interpret business data and translate into action.

Responsibilities

• Lead the MINI sales team to deliver strong results.
• Drive new and used vehicle sales, profitability, and market share.
• Maintain exceptional customer service standards across the customer journey.
• Manage dealership operations for the MINI franchise.
• Analyse performance data and implement targeted action plans.
• Collaborate with Marketing to implement local campaigns.

Skills

Automotive retail management

Team leadership

Data-driven decision making

Customer experience

Communication skills

Driving licence

Job description

About us : We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

MINI Brand Manager

Location: Stafford MINI
Salary: £45,000 per annum + Bonus + Company Car
Hours: 44 hours per week

Drive the MINI Brand Forward

Stafford MINI s seeking an ambitious and commercially focused MINI Brand Manager to lead the success of one of the automotive industry’s most iconic and innovative brands. This is an exciting opportunity for a motivated leader to take ownership of the MINI business, driving sales performance, customer experience, profitability, and team engagement.

Working closely with senior leadership, you will be responsible for developing and implementing strategic plans that maximise opportunities whilst ensuring MINI’s premium brand standards are delivered consistently across the dealership.

Key Responsibilities

• Lead, motivate and develop the MINI sales team to deliver outstanding results.
• Drive new and used vehicle sales performance, profitability and market share.
• Ensure exceptional customer service standards are maintained throughout the customer journey.
• Manage all aspects of dealership operations relating to the MINI franchise.
• Analyse performance data and implement action plans to achieve business targets.
• Work collaboratively with Marketing teams to develop and execute local marketing initiatives.
• Build strong relationships with manufacturer representatives and ensure compliance with brand standards.
• Monitor stock management, forecasting and ordering to optimise sales opportunities.
• Recruit, coach and develop colleagues, creating a high-performance culture.
• Ensure all FCA, regulatory and company compliance standards are met.

About You

To be successful in this role, you will demonstrate:

• Previous experience in automotive retail management, ideally within a premium or volume franchise environment.
• Proven ability to lead teams and drive sales performance.
• Strong commercial awareness with the ability to interpret and act upon business data.
• Excellent communication and relationship-building skills.
• A customer-first approach with a passion for delivering exceptional experiences.
• The ability to inspire, motivate and develop others.
• Strong organisational and planning skills.
• Full UK driving licence.

Core Benefits:

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments

Health & Wellbeing:

• Eyecare vouchers to help cover vision care needs
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Optional critical illness cover for peace of mind during life’s most challenging moments

Financial Wellbeing:

• MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user‑friendly app
• Free will writing services to help plan for the future
• Flexible life assurance options and partner life assurance for added protection

Leisure & Lifestyle:

• Discounted gym memberships to support an active lifestyle
• Travel insurance to help you explore with confidence
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application issuccessful,we will conduct relevant employment checks prior to you commencing employment with us.Thesewill includeverifying your recent employment, address, credit historyandastandardcriminal recordcheck. For roles that require you to drive, adriving licence checkwill also be carried out.Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.

We take our data protection responsibilities very seriously and are committed to upholding and respecting your privacy rights. Information about how we will process your data including the types of data we collect, the purposes for which we use it, who we may share it with and how long we keep it are set out in our privacy notice. It also includes information about your individual privacy rights. Please make sure you read our Privacy Noticeso that you understand how we may collect and use your data.