Midweight Strategist - Marketing Agency

JR United Kingdom; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading marketing agency in London seeks a Midweight Strategist to develop and implement effective brand and communication strategies for enterprise-level B2B clients. The role involves overseeing the full strategy lifecycle, from brand building to campaign analysis, in a dynamic and inclusive environment. The agency offers flexible working, generous leave, and a commitment to diversity.

Benefits

Flexible and hybrid working

Generous holiday leave and a day off on your birthday

Private health insurance

Life assurance at four times basic salary

Company pension

Work-from-home equipment

Enhanced Parental Leave

Sabbatical Leave

Cycle to work Scheme

Payment of annual professional membership fees

Qualifications

• Minimum of five years in brand, creative, and comms strategy.
• Experience in advertising or marketing agency setting.

Responsibilities

• Produce brand/creative content/comms briefs.
• Create communication campaign plans across various channels.
• Partner with creative media and data teams for strategic output.

Skills

Analytical Skills

Creative Thinking

Problem Solving

Presentation Skills

Job description

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Midweight Strategist - Marketing Agency, london

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Client:

The Croc

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

The Croc is an award-winning London marketing agency and we are looking for a talented Strategist with an analytical mind and proven proficiency in building and implementing effective brand and comms strategies.

The Croc is one of the best known and most dynamic agencies in B2B. Our highly successful Strategy proposition is a core growth engine for the business, attracting specialistswho want to stretch their capabilities to the max and make the best career move in the market.

The Croc is a great destination: we have a healthy, hybrid work environment, a friendly and welcoming team, we’re passionate about helping our people produce the best work of their careers, and our location and benefits take some beating!

About the role:

You will be using your all-round strategy skills to focus on brand, creative and comms strategy for enterprise-level B2B clients predominantly in pharma, tech, SaaS and financial services. This role focuses on the full strategy lifecycle: from helping to define and build great brands, to creating high performing communication plans across digital channels, through to overseeing activation and post-campaign analyses.

Core responsibilities

• Produce sharp brand/creative content/comms briefs that distil key messages to aid creative development and end user understanding
• A strong focus on the customer – immersing yourself in their world, respecting their individual nuances and understanding their constraints.
• Create communication campaign plans, spanning owned, paid and earned channels; with consideration to strategies that engage a diverse audience.
• Planning and executing marketing programmes across the customer life cycle (awareness to advocacy) that include different types of campaigns (brand building, brand engagement and sales activation).
• Partner closely with The Croc’s creative media and data teams to ensure robust strategic thinking and analysis runs through every element of agency output.

Skills and experience

• Ideally a minimum of five years successfully developing and implementing brand, creative and comms strategy in an advertising or marketing agency setting
• Happy to write creative briefs, brief teams and deliver the presentation of creative ideas.
• Working knowledge of best practices and formats encompassingowned, paid, and earned channels
• Experience working on a range of brands, pharma experience is especially welcome. Ideally someone who has been responsible for planning of communications campaigns across a range of channels.
• Ability to use digital/social tools and various online resources to produce inspiring research and insights.
• Resourceful problem solver with creative flair.
• Good analytical and presentation skills
• Able to work under pressure and to tight deadlines.

What we offer you

• Flexible and hybrid working
• Generous holiday leave and a day off on your birthday
• The Croc Wellbeing Day
• Summer Fridays
• Private health insurance
• Life assurance at four times basic salary
• Company pension
• Work-from-home equipment
• Enhanced Parental Leave
• Sabbatical Leave
• Give back days to support causes that matter to you
• Cycle to work Scheme
• Payment of annual professional membership fees
• Flexi Season Ticket Loan

We are passionate about and committed to creating a diverse and inclusive agency of fierce thinkers. We proactively strive to create an environment whereby each and every Croc can thrive. Fierce thinking requires diversity of thought, and we encourage applicants who vary by social background, gender, age, disability, race, ethnicity, nationality, religion, and sexual orientation. Our inclusive environment allows us to collaborate together – providing both an excellent client and employee experience.