Mid-weight Strategist

Havas London; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in advertising seeks a Mid-weight Strategist to shape creative strategies from research to execution. The role involves understanding client needs, developing insights, and collaborating with teams to create impactful work. Ideal for a curious and creative individual eager to make a difference.

Qualifications

• Understanding business challenges and growth opportunities.
• Insight mining and development to unlock challenges.

Responsibilities

• Define business challenges and identify creative opportunities.
• Collaborate with clients and creatives to develop strategies.
• Develop clear narratives and communication plans.

Skills

Curiosity

Collaboration

Creativity

Research

Insight Mining

Job description

Join to apply for the Mid-weight Strategist role at Havas London.

Senior Talent Acquisition Partner @ Havas | Freelance and Permanent Recruitment across the Creative Industry

We’re looking for a curious, collaborative, and creative Midweight Strategist to join us at Havas London. From the first spark of a brief to the final execution, you'll be hands-on across the full strategic journey—partnering with teams to shape thinking, build compelling territories, and turn insight into impactful creative. You’ll play a key role in crafting strategy, digging into research (from desk research to social listening), co-writing briefs, and helping steer the creative process. Alongside the team, you'll also be presenting work to clients, developing stimulus for testing, and staying sharp on culture, competitors, and consumer behaviour. It’s a role for someone who thrives on variety, loves getting stuck in, and wants to help make meaningful work that makes a difference.

Responsibilities

1. Defining

• Understanding the business challenges, growth opportunities, category threats, and new entrants.
• Identifying the creative opportunity within a brief.
• Understanding the real-world context—social, political, environmental, financial, cultural, and technological—and connecting the dots.
• Understanding people—having our feet on the ground, not head in the industry.
• Insight mining and development—finding new ways into the challenge, unlocking, reframing, and challenging the status quo.
• Setting KPIs and defining what success looks like, putting strategic thought at the centre of creative excellence.

As a Strategist, in This Area

• Work closely with junior clients to understand the business and marketing challenges.
• Translate the client brief into a clear problem to solve and define success metrics.
• Define KPIs and measurements of success against the brief.
• Understand the real-world context impacting the business and its communication approach.
• Shape positioning territories using Meaningful Brands.
• Delve into research and insight tools to discover nuggets driving strategy.
• Engage with people to gain first-hand insights from diverse opinions.
• Be resourceful in finding answers and differentiate facts from insights.

Developing

• Clarify key parts of the brief, balancing creative development with strategic objectives.
• Collaborate with creatives to build meaningful, inspiring ideas.
• Take responsibility for your outputs and be proactive.
• Get involved hands-on, act promptly, and focus on impactful outputs.
• Develop campaign structures ensuring effective communication across channels.

As a Strategist, in This Area

• Drive the thinking process, knowing what is needed to progress work.
• Offer proactive support within the team.
• Work with research agencies, create stimuli, and brief them to develop creative ideas.
• Oversee insight pieces from agencies to ensure alignment with objectives.
• Ensure work remains on brief, with objectives and KPIs intact.
• Develop communication plans and ecosystems for campaign structure and timing.

Storytelling

• Develop clear, persuasive, and compelling narratives that bring new thinking to life.
• Ensure strategy is inspiring and thought-provoking.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Advertising Services