Creative Strategist

Ultimate Asset; Greater London; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

An innovative firm seeks a culturally savvy Creative Strategist to shape compelling branded content that resonates with Gen Z and football culture. This role involves crafting creative strategies and narratives that connect brands with youth audiences authentically. You will thrive in collaborative environments, turning brand objectives into culture-first content ideas. Join a dynamic team and make a significant impact in the advertising landscape, where your creativity will help brands engage effectively with the next generation.

Qualifications

• Experience in creative strategy and branded content development.
• Strong understanding of football culture and Gen Z behaviors.

Responsibilities

• Develop insight-led creative strategies for branded content.
• Create pitch-winning presentations and collaborate with teams.

Skills

Creative Strategy

Branded Content

Storytelling

Presentation Skills

Cultural Insight

Ideation

Education

Bachelor's Degree in Marketing or Related Field

Tools

PPT

Google Slides

Canva

Job description

Direct message the job poster from Ultimate Asset

Creative Strategist – Branded Content (Gen Z & Football Culture)

Hybrid Working - 3 days in the office

We’re looking for a culturally switched-on Creative Strategist to join my client’s team and help develop standout branded content programmes for brands seeking to engage Gen Z style setters and opinion formers.

The ideal candidate lives and breathes global football culture — not just the game, but the world that surrounds it: iconic teams, rising players, music, sneaker drops, fashion collabs, and the digital spaces where these all collide. You’ll understand how football sits at the intersection of pop culture and youth identity, and you’ll use that insight to help brands connect authentically with football-loving audiences.

You’ll be responsible for shaping creative strategies, crafting compelling narratives, and building visually strong decks that win pitches. You know how to turn brand objectives into culture-first content ideas that feel native, fresh, and shareable. You thrive in pitch environments and are confident presenting ideas to internal teams and clients alike.

Key Responsibilities:

• Develop insight-led creative strategies for branded content campaigns
• Identify culturally relevant opportunities within football and youth culture
• Create pitch-winning presentations that clearly articulate creative thinking
• Collaborate with commercial teams, editorial, creative, and production to bring ideas to life

Requirements:

• Proven experience in creative strategy, branded content, or campaign planning
• Deep knowledge of football culture and Gen Z digital behaviors
• Excellent storytelling, writing, and deck-building skills across PPT, Google Slides, Canva, etc
• A natural flair for ideation and thinking outside of the box to bring brands into the heart of the consumer experience
• A strong instinct for what cuts through culturally and creatively

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Strategy/Planning, and Marketing

• Industries

  Marketing Services, Advertising Services, and Technology, Information and Media

Referrals increase your chances of interviewing at Ultimate Asset by 2x

Get notified about new Creative Strategist jobs in London Area, United Kingdom.

London, England, United Kingdom 1 week ago

Creative Marketing Strategist (Maternity cover - 12 Months)

London, England, United Kingdom 6 days ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

(Midweight) Influence CreativeStrategist

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 2 weeks ago

Greater London, England, United Kingdom 2 months ago

Creative Strategist - Baby Products brand

London, England, United Kingdom 7 months ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 6 days ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Experience Strategist - Experiential Marketing Agency

London, England, United Kingdom 2 weeks ago

Greater London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 month ago

Sr. Brand Strategist, Brand Innovation Lab

London, England, United Kingdom 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.