Membership Growth & Lifecycle Marketing Lead

CIBSE Certification Ltd.; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Hybrid working 3 days in office

25 days annual leave

Contributory Pension Scheme

Private Medical Insurance

Wellbeing benefits

Job summary

CIBSE Certification Ltd. in London is seeking a commercially minded Marketing Campaigns specialist to own end-to-end member campaigns, from planning to execution and reporting.

You will manage campaigns across acquisition, engagement, retention and progression, using Salesforce/Pardot, and collaborate with Membership, Marketing and Communications teams. Hybrid role with 3 days in the office; 25 days leave, pension and wellbeing benefits.

Qualifications

• Proven experience delivering both B2C and B2B integrated marketing campaigns.
• Strong experience with marketing automation platforms Pardot and Salesforce.
• Ability to interpret data and optimise campaigns.
• Experience in segmentation and lifecycle marketing.
• Strong copywriting and content development skills.
• Ability to manage multiple projects independently.

Responsibilities

• Own and deliver end-to-end membership campaigns across acquisition, retention, engagement and progression.
• Take ownership of key member journeys and lifecycle communications.
• Deliver campaigns across both B2C and B2B audiences.
• Manage and optimise marketing automation programmes in Salesforce/Pardot.
• Lead the development and optimisation of segmented email campaigns and newsletters.
• Analyse campaign performance and provide reporting with actionable insights.
• Collaborate with internal stakeholders to align campaigns with priorities.
• Support the development of campaign strategy and messaging frameworks.
• Brief and manage internal/external resources (design, content, digital).
• Ensure consistency in brand, tone of voice and messaging across all membership communications.
• Contribute to testing strategies (A/B testing, audience segmentation, content optimisation).

Skills

Marketing automation

Campaign management

Data analysis

Segmentation

Copywriting

Stakeholder management

Tools

Salesforce

Pardot

Job description

CIBSE Certification Ltd. in London is seeking a commercially minded Marketing Campaigns specialist to own end-to-end member campaigns, from planning to execution and reporting.

You will manage campaigns across acquisition, engagement, retention and progression, using Salesforce/Pardot, and collaborate with Membership, Marketing and Communications teams. Hybrid role with 3 days in the office; 25 days leave, pension and wellbeing benefits.