Membership Growth Campaign Lead

World 50 Group; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

World 50 Group in London is seeking an experienced Membership Marketing Campaign Lead to drive demand generation and member engagement for our global community. You will own campaigns from ideation to execution, partnering with sales to align on pipeline and revenue.

The role requires 3–5 years in B2B marketing, strong copywriting, and a native AI workflow. You will manage multi‑channel campaigns across email, LinkedIn, and paid media, while leading cross‑functional teams and delivering

Qualifications

• 3–5 years in marketing, ideally within B2B or professional services sectors.
• Commercially minded with ability to link marketing activities to revenue outcomes and provide examples of campaigns driving pipeline.
• Native AI user with tools integrated into daily workflow for copywriting, data analysis and optimization.
• Exceptional copywriting and nuance for executive and membership audiences.

Responsibilities

• Full Pipeline Management: Develop and own multi‑channel campaign plans to drive new business pipeline, achieve MQL targets, and support overall revenue outcomes.
• Commercial Alignment: Build strong, integrated relationships with sales stakeholders and bridge marketing with the sales cycle to improve conversion rates.
• End‑to‑End Execution: Own the execution of marketing campaigns across email, LinkedIn, web, and paid media; write compelling email and social copy and support design.
• Experimental Marketing: Adopt a test‑and‑learn mindset, launch campaigns, analyze data, tweak subject lines and targeting, and iterate rapidly.
• Audience Tailoring: Tailor messaging for distinct audiences within Procurement based on seniority, location, and industry.
• Project & Stakeholder Management: Manage content launches and lead internal stakeholder communications.
• Reporting & ROI: Budget management and reporting to leadership on campaign ROI and pipeline impact.

Skills

Campaign management

B2B marketing

Marketing automation

AI tools

Copywriting

Data-driven

Stakeholder management

Executive audience

Leadership

Tools

Marketo

Job description

World 50 Group in London is seeking an experienced Membership Marketing Campaign Lead to drive demand generation and member engagement for our global community. You will own campaigns from ideation to execution, partnering with sales to align on pipeline and revenue.

The role requires 3–5 years in B2B marketing, strong copywriting, and a native AI workflow. You will manage multi‑channel campaigns across email, LinkedIn, and paid media, while leading cross‑functional teams and delivering