Membership CRM Lead

Future; Bath; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Salary between £40,000 - £50,000

Hybrid working from Bath or London

Uncapped leave

Profit-sharing bonus

Referral rewards

Well-being support

Employee Share Incentive Plan

Job summary

A leading media company based in Bath is seeking a Membership CRM Lead to drive member communications and oversee marketing activities. You will be responsible for building automated customer journeys, enhancing engagement, and collaborating across teams. Ideal candidates have over 5 years of CRM experience, proficient in data analysis, and possess strong communication skills. The position offers a competitive salary between £40,000 - £50,000, hybrid working options, and additional perks including uncapped leave and profit-sharing.

Qualifications

• 5+ years of proven CRM experience, preferably in Publishing/Media.
• Strong track record of building automated customer journeys.
• Comfortable with data analysis and providing actionable insights.
• Ability to write engaging brand-aligned copy.
• Basic understanding of HTML/CSS and audience segmentation.

Responsibilities

• Oversee the end-to-end management of marketing activity.
• Lead the strategy and execution of member communications.
• Build seamless customer journeys to enhance member loyalty.

Skills

CRM Expertise

Lifecycle Marketing

Analytical Mindset

Copywriting & Creative Eye

Technical Savvy

People Management

Strong Communication

Cross-Functional Collaboration

Tools

Selligent Marketing Cloud

Job description

Responsibilities

As the Membership CRM Lead, you will be the architect of our member communications. Reporting to the Head of CRM - Customer Journeys, you'll oversee the end-to-end management of marketing activity. This management encompasses strategy, creation, execution, and optimisation across email, onsite messaging, and push notifications.

Your mission is to build seamless customer journeys that turn casual visitors into loyal members. While the Membership Squad defines the 'what', you will lead the 'how', ensuring every touchpoint is timely, relevant, and perfectly aligned with our brand voice.

Qualifications

• CRM Expertise - 5+ years of proven CRM experience (Publishing/Media sector desirable)
• Lifecycle Marketing - Strong track record of building automated customer journeys that increase engagement, reduce churn and increase LTV (knowledge of Selligent Marketing Cloud desirable)
• Analytical Mindset - Comfortable with data - you don't just report numbers, you explain what they mean and how to improve them
• Copywriting & Creative Eye - Ability to write engaging, brand-aligned copy and provide clear briefs for design assets
• Technical Savvy - Basic understanding of HTML/CSS for email and experience with audience segmentation logic
• People Management - Previous experience managing at least one direct report or demonstrated readiness to step into a formal leadership role
• Strong Communication - Ability to provide clear, constructive feedback and brief junior team members effectively on complex campaign requirements
• Cross-Functional Collaboration - Proven ability to work and communicate effectively across Marketing, Product, and Brand teams

Benefits

• Salary: £40,000 - £50,000
• This is a Hybrid role from our Bath or London Office, working three days from the office, two from home
• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P5

EEO Statement

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