CRM Executive

Club L London; Manchester; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Annual bonus scheme

Dress allowance (Bi-Annual)

25 days annual leave

Birthday day off

Flexible working hours

Early Finish Fridays

Cycle to work scheme

40% staff discount

Healthcare cash plan

Free onsite gym

Enhanced pension contribution

Enhanced maternity and sick pay

Free snacks & beverages

Social events

Job summary

Club L London is seeking an ambitious CRM Executive to drive email, SMS, push and WhatsApp campaigns in a fast-paced environment. You will craft engaging concepts with eCommerce and Creative teams and manage segmentation to boost engagement and conversions.

You will optimise customer journeys, run A/B tests, and report on performance to stakeholders, while staying ahead of industry trends and aligning activity with trading priorities.

Qualifications

• Experience with email marketing platforms such as Klaviyo.
• Customer-first mindset with balance of creativity and analytics.
• Commercially aware with attention to detail and how CRM can support wider trading objectives.
• Organised and adaptable, able to manage multiple priorities in a fast-paced environment.
• Proactive and results-driven, always looking for ways to optimise and improve performance.
• Strong analytical skills, with the ability to understand campaign performance and turn data into clear insights.

Responsibilities

• Work closely with eCommerce, Graphics and Creative teams to brief and develop engaging campaign concepts that align with key trading moments, product launches, seasonal trends, localisation and stock availability.
• Support the planning, building and scheduling of Email, SMS, Push and WhatsApp campaigns, ensuring all communications are accurate, relevant and timely.
• Assist with the development and implementation of segmentation strategies to ensure campaigns are suitably targeted and personalised to maximise engagement and conversion.
• Plan and execute A/B testing initiatives across creative, content, messaging and targeting to gather customer insights and improve performance.
• Maintain and optimise customer journeys, including updating flow imagery, creative assets and content to align with seasonal campaigns. This includes welcome, post-purchase, reactivation and abandonment journeys.
• Review campaign and flow performance, reporting key metrics to stakeholders and identifying trends, opportunities and actionable recommendations to drive performance.
• Support the ongoing optimisation of CRM activity by applying campaign learnings and customer insights to future communications.
• Track industry trends and share innovative creative examples that may influence future campaigns.
• Support the wider CRM calendar, ensuring activity is aligned with key trading priorities, customer needs and commercial opportunities.

Skills

Creative flair

Analytical thinking

Customer-first mindset

Attention to detail

Organised

Proactive

Team player

Stakeholder management

Tools

Klaviyo

Job description

About Us

Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.

The Role

We’re looking for an ambitious, detailed CRM executive with experience working in a fast-paced environment to join the team and support the global delivery of CRM campaigns across Email, SMS, Push and WhatsApp. You’ll play a pivotal role in driving channel growth and customer engagement through insight-led, targeted campaigns that showcase brand identity and channel best practice.

Key Responsibilities

• Work closely with eCommerce, Graphics and Creative teams to brief and develop engaging campaign concepts that align with key trading moments, product launches, seasonal trends, localisation and stock availability.

• Support the planning, building and scheduling of Email, SMS, Push and WhatsApp campaigns, ensuring all communications are accurate, relevant and timely.

• Assist with the development and implementation of segmentation strategies to ensure campaigns are suitably targeted and personalised to maximise engagement and conversion.

• Plan and execute A/B testing initiatives across creative, content, messaging and targeting to gather customer insights and improve performance.

• Maintain and optimise customer journeys, including updating flow imagery, creative assets and content to align with seasonal campaigns. This includes welcome, post-purchase, reactivation and abandonment journeys.

• Review campaign and flow performance, reporting key metrics to stakeholders and identifying trends, opportunities and actionable recommendations to drive performance.

• Support the ongoing optimisation of CRM activity by applying campaign learnings and customer insights to future communications.

• Track industry trends and share innovative creative examples that may influence future campaigns.

• Support the wider CRM calendar, ensuring activity is aligned with key trading priorities, customer needs and commercial opportunities.

We're looking for:

• Experience with email marketing platforms such as Klaviyo

• A balance of creative flair and analytical thinking who has a customer-first mindset

• Commercially aware, with strong attention to detail and an understanding of how CRM can support wider trading objectives

• Organised and adaptable, able to manage multiple priorities in a fast-paced and reactive environment

• Proactive and results-driven, always looking for ways to optimise and improve performance, test new ideas and apply learnings

• Strong analytical skills, with the ability to understand campaign performance and turn data into clear insights and recommendations

• A strong team player, able to build effective relationships with stakeholders across the business and maintain good communication

What's on offer?

• Annual bonus scheme

• Bi-Annual Dress Allowance

• 25 days of annual leave (plus bank holidays)

• Extra day off for your birthday

• Flexible working hours around core hours of 10-4

• Early Finish Fridays

• Cycle to work scheme

• 40% staff discount across Club L and Lavish Alice products

• Healthcare Cashplan

• Free onsite gym

• Enhanced pension contribution

• Enhanced maternity and sick pay

• Free snacks, drinks & treats

• Social events