Media Buying Team Lead (London based)

Boston Link; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Boston Link is seeking a Media Buying Team Lead for a fast-growing digital marketing agency. You’ll build and lead a team of Media Buyers and take ownership of acquisition performance across affiliate and comparison site campaigns, paid social, mobile apps and emerging channels.

You’ll develop talent, set priorities, plan and optimise campaigns, and manage budgets across platforms and markets to hit ROI/ROAS targets.

Qualifications

• Minimum 4 years in media buying (affiliate or comparison site).
• In-house experience at an affiliate business is required.
• 2+ years in leading or managing a team.
• Hands-on paid social across Meta, Snapchat, X, Reddit, Telegram.
• Experience in regulated sectors and platform certification.
• Experience with mobile app campaigns and MMP tracking.

Responsibilities

• Lead and develop the Media Buyers, setting priorities and targets.
• Plan and optimise campaigns across paid social, programmatic, mobile/app and direct media.
• Scale affiliate and comparison site campaigns from strategy through launch.
• Manage budgets across platforms and markets against ROI/ROAS targets.
• Build relationships with media partners and evaluate new DSPs.
• Use data, A/B testing and creative iteration to identify growth opportunities.
• Oversee mobile app acquisition including installs and in-app events.
• Navigate platform certification and advertising requirements in regulated markets.

Skills

Media buying

Team leadership

In-house experience

Paid social

Affiliate marketing

Budget management

Regulated markets

US market experience

Tools

AppsFlyer

Adjust

Job description

We’re recruiting a Media Buying Team Lead for a digital marketing agency with a growing media team. You’ll built and lead a team of Media Buyers and take ownership of acquisition performance across affiliate and comparison site campaigns, paid social, mobile apps and emerging channels.

What we’re looking for

• At least 4 years’ experience in media buying, including affiliate or comparison site traffic.
• Previous in-house experience at an affiliate business.
• At least 2 years’ experience leading or managing a team.
• Hands-on paid social experience across platforms such as Meta, Snapchat, X, Reddit and Telegram.
• Experience in a regulated sector such as iGaming, sports betting or crypto, including platform compliance and certification.
• Practical experience with mobile app campaigns, in-app event tracking and an MMP such as AppsFlyer or Adjust.
• Strong analytical skills and experience managing budgets against commercial performance targets.
• US market experience is an advantage.

What you’ll do

• Lead and develop the Media Buyers, setting clear priorities and helping the team meet monthly spend and revenue targets.
• Plan and optimise campaigns across paid social, programmatic, mobile/app and direct media channels.
• Scale affiliate and comparison site campaigns from strategy and creative development through launch, testing and optimisation.
• Manage budgets across platforms and markets against ROI and ROAS targets.
• Build relationships with media partners, evaluate new DSPs and traffic sources, and work closely with internal teams.
• Use campaign data, A/B testing and creative iteration to identify opportunities for growth.
• Oversee mobile app acquisition, including installs, in-app events, attribution and native ad formats.
• Navigate platform certification, whitelisting and advertising requirements in regulated markets.

What’s on offer

A competitive salary, performance-based incentives, professional development opportunities and a collaborative team environment with regular company events.