Media Team Lead: Data-Driven Affiliate & Paid Media

MediaTroopers; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Team-building activities

Professional development opportunities

Job summary

MediaTroopers seeks an experienced Media Team Lead to drive user engagement and optimize affiliate and comparison-site campaigns across paid social and emerging channels.

Lead a team of Media Buyers, manage budgets across geographies, and ensure compliance in regulated verticals. You will own end-to-end performance from installs to ROI and collaborate with internal stakeholders to maximize results.

Qualifications

• 2+ years in a managerial or team leadership role.
• 4+ years in media buying with affiliate or comparison site traffic.
• Experience in regulated verticals with certification/whitelisting knowledge.
• Strong working knowledge of paid social platforms and compliance.
• Hands-on native app marketing and UA campaigns.
• Experience with mobile attribution via MMPs (AppsFlyer, Adjust).
• Budgets managed against ROAS/ROI targets across markets.
• Data analysis with actionable insights.
• US market experience is a plus.

Responsibilities

• Lead and inspire a team of Media Buyers in a fast-paced environment.
• Cultivate relationships with channels through effective leadership.
• Analyze data to identify opportunities and drive initiatives.
• Meet monthly expenditure and revenue targets.
• Collaborate with internal stakeholders to boost productivity.
• Oversee media buying strategy across programmatic, mobile, paid social, and direct channels.
• Lead paid social strategy across Meta, X, Snapchat, Reddit, Telegram.
• Forecast and allocate budgets across geographies to maximize ROI/ROAS.
• Evaluate and onboard new DSPs and mobile sources.
• Own mobile app campaign performance and native in-app formats.
• Manage affiliate and comparison site campaigns end-to-end with compliance.
• Define and monitor KPIs with A/B testing and creative iteration.

Skills

Team leadership

Media buying

Regulatory compliance

Paid social

Native app marketing

MMPs

Budget management

Data analysis

US market experience

Tools

AppsFlyer

Adjust

Job description

MediaTroopers seeks an experienced Media Team Lead to drive user engagement and optimize affiliate and comparison-site campaigns across paid social and emerging channels.

Lead a team of Media Buyers, manage budgets across geographies, and ensure compliance in regulated verticals. You will own end-to-end performance from installs to ROI and collaborate with internal stakeholders to maximize results.