Media Team Lead

Hireroo Ltd; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Leadership responsibility

Competitive salary and incentives

Career development opportunities

Team-building activities

Job summary

Hireroo Ltd in London is seeking a Media Team Lead to guide a high-performing team of media buyers. You will own media strategy, budgets, and performance targets across affiliate, paid social and mobile channels.

The role requires at least 4+ years in media buying with leadership experience, plus hands-on work in affiliate traffic within regulated markets. A strategic, data-driven mindset and strong stakeholder collaboration are essential.

Qualifications

• 4+ years in media buying with hands-on leadership experience.
• Previous in-house affiliate experience is required.
• Strong background in affiliate or comparison-site traffic.
• Experience with paid social platforms (Meta, X, Snapchat, Reddit).
• Familiarity with regulated or high-compliance environments.
• Proven ability to manage large media budgets and ROI/ROAS targets.
• Strong data analysis and decision-making capabilities.

Responsibilities

• Lead, coach and develop a team of Media Buyers.
• Set and oversee media buying strategies across paid social, programmatic and direct channels.
• Develop and manage paid social strategies across multiple platforms.
• Own affiliate/comparison-site campaigns from strategy to optimisation.
• Manage relationships with media channels, DSPs and partners.
• Forecast and manage budgets across markets.
• Monitor expenditure, revenue and KPIs against targets.
• Drive A/B testing and campaign optimisation.

Skills

Media buying

Team leadership

In-house affiliate

Regulated industries

Paid social

Mobile UA

AppsFlyer/Adjust

ROI/ROAS analysis

Data analysis

Communication

Leadership

Tools

AppsFlyer

Adjust

Job description

Job Description

We are supporting a rapidly growing performance marketing and digital acquisition business with the appointment of a Media Team Lead to join its London-based team.

This is a hands-on leadership role for an experienced media buyer who has progressed into team management and has strong experience across affiliate/comparison traffic, paid social, mobile acquisition and performance marketing.

You will lead a team of Media Buyers while taking ownership of media strategy, budgets, performance targets and the development of new acquisition channels across multiple markets.

Location: On site – London

Responsibilities:

As a Media Team Lead, your broad responsibilities will include but are not limited to:

• Lead, coach and develop a team of Media Buyers, creating a high-performance and collaborative environment.
• Set and oversee media buying strategies across paid social, programmatic, mobile/app and direct channels.
• Develop and manage paid social strategies across platforms such as Meta, Snapchat, X, Reddit, Telegram and emerging channels.
• Own the performance of high-volume affiliate and comparison-site campaigns, from strategy and creative through to launch, scaling and optimisation.
• Manage relationships with media channels, platforms, DSPs and other acquisition partners.
• Identify and evaluate new DSPs, mobile media sources and acquisition channels to diversify traffic and unlock new growth opportunities.
• Forecast, allocate and manage media budgets across multiple platforms and geographical markets.
• Monitor expenditure, revenue, ROI/ROAS and other key performance indicators against monthly targets.
• Lead mobile acquisition activity, including app installs, in-app events and native in-app advertising formats, alongside web acquisition.
• Define KPIs and use data analysis to identify performance opportunities and areas for improvement.
• Drive structured A/B testing, creative iteration and continuous campaign optimisation.
• Work closely with internal stakeholders to improve productivity, campaign performance and overall business results.
• Navigate platform compliance, certification and whitelisting requirements, particularly within regulated markets.

Requirements:

• 4+ years of professional experience in media buying, with at least 2 years in a managerial or team leadership position.
• Previous in-house experience within an affiliate business is required.
• Strong hands-on experience working with affiliate or comparison-site traffic.
• Experience within a regulated or high-compliance industry, such as online gambling, sports betting, crypto or another comparable environment.
• Strong understanding of paid social platforms, including Meta, X, Snapchat, Reddit, Telegram or similar channels.
• Experience with platform compliance, certification and/or whitelisting processes in regulated verticals.
• Proven experience with mobile app acquisition / user acquisition (UA), including app installs, in-app events and native advertising formats.
• Working knowledge of mobile measurement platforms such as AppsFlyer, Adjust or similar MMPs.
• Experience managing significant media budgets against ROI/ROAS targets across multiple markets.
• Strong analytical skills and the ability to turn campaign data into actionable decisions.
• Excellent attention to detail, organisational skills and commercial awareness.
• Strong leadership and communication skills, with the ability to motivate a team while remaining hands-on with performance.

What’s in it for you?

Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.

Benefits:

• Leadership responsibility within a growing performance marketing environment.
• Competitive salary with performance-based incentives.
• Opportunity to influence media strategy and channel development across multiple markets.
• Exposure to affiliate, comparison-site, paid social and mobile acquisition.
• A collaborative and fast-paced working environment.
• Team-building activities and company events.
• Ongoing professional development and career growth.