Paid Media Manager

WHD Consulting Ltd.; Greater London; Hybrid; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Hybrid work arrangement

Immediate start

Contract role

Job summary

WHD Consulting Ltd. in London is seeking a Paid Media Manager for a 3-6+ month contract. The role is four days on-site with one day remote, starting immediately and lasting through year-end.

You’ll join a small but growing digital team to implement the digital media strategy and bring campaigns to life across multiple channels. Ideal candidates have hands-on experience with paid social, paid search or programmatic, and a willingness to expand to multi-channel planning, delivery and optimization.

Qualifications

• Proven track record in digital marketing, in-house or agency.
• Understanding of ecommerce and digital customer journey.
• Proficient with AdWords/Meta Ads and eager to learn more.

Responsibilities

• Execute digital campaigns across platforms (Meta, Google, Snapchat) including targeting, creative, copy and budgets.
• Contribute to digital strategy with input to wider campaigns.
• Monitor campaigns and analyze trends to inform strategy.
• Own multiple digital channels, manage setup, optimisation and reporting (PPC, Paid Social, Display).
• Set up and manage PPC campaigns (AdWords, Bing, Feeds, Shopping).
• Source and guide creative for paid channels and leverage performance insights.

Skills

Paid media strategy

Paid social

Paid search

Programmatic

Digital marketing

Analytics

Content writing

Tools

Google Ads

Meta Ads

Bing Ads

Display/Remarketing tools

Job description

Paid Media Manager - 3-6mths+ Contract (London / Hybrid)

I am looking for a Paid Media Manager and experience digital marketer for a company located near the Farringdon area of London – this is a 4 day onsite role, with 1 days home working and is a contract with an immediate start till the end of the year initially.

The Role

We are looking for an experienced digital marketer who will support the delivery of our Digital Media Strategy. Working in a small but growing digital team you’ll report into the Acquisition Lead.

You’ll have the opportunity to not only help drive our strategy but be very hands-on within the various platforms to bring the campaigns to life. The ideal candidate will be comfortable using a wide range of Digital channels, and keen to explore and learn new ones.

Previous hands on experience of managing either Paid Social, Paid Search or Programmatic accounts is essential. This role would suit someone who’s previously been single-channel and is looking to broaden out to impact the planning, performance and delivery of multi-channel activation.

Key responsibilities include:

• Execution of all our digital campaigns - managing set up across the entire platforms (Meta, Google, Snapchat) You’ll be responsible for setting up campaigns, including targeting, creative, copy and budget planning.
• Help drive the digital strategy, adding key strategic input into wider campaigns on how to best utilise digital channels.
• Monitor digital marketing campaigns, digging into trends to offer insight to drive the strategy forward
• Taking ownership of a wide number of Digital marketing channels ensuring campaign set up, optimisation and reporting (PPC, Paid Social, Display)
• Setting up new and managing our existing PPC Campaigns (AdWords, Bing, Feeds, Merchant Center, Search/Shopping)
• Researching and requesting creative to be run across paid channels, making use of campaign performance to drive decisions - really taking our creative output to the next level.
• Identifying new marketing opportunities to help drive our KPI’s

Skills & Experience Required

• A proven track record in digital marketing, either in-house or agency side.
• An understanding of ecommerce and the digital customer purchase journey
• Truly comfortable with a digital tools (AdWords, Meta Ads) and an eagerness to learn new ones
• Skills and experience in creative content writing
• Ability to effectively prioritise your workload and work with a range of stakeholders
• Considerable experience in a previous Digital Marketing role
• Knowledge of beer beneficial but not necessary
• Confident in presenting new ideas and challenging the status quo to business own