Media Buyer

Zachary Daniels; Manchester; On-site; GBP 32,000 - 45,000; Full time

Job summary

Zachary Daniels is seeking a highly analytical Media Buyer to take ownership of paid media performance across Meta, Google and TikTok for a rapidly growing consumer wellness brand based in Manchester. This hands-on role goes beyond campaign setup, requiring deep analysis of what drives results and clear, commercially focused communication of findings.

You will plan, launch and optimise campaigns, monitor budgets and ROAS, and collaborate with creative and marketing teams to identify

Qualifications

• Experience in paid media and performance marketing.
• Hands-on with Meta Ads Manager, Google Ads and TikTok Ads.
• Strong analytical and reporting skills.
• Understanding of paid media impact on revenue.

Responsibilities

• Own and manage paid media campaigns across Meta, Google Ads and TikTok.
• Plan, launch and optimise campaigns against commercial objectives.
• Monitor budgets, ROAS, CPA, CTR, CPC and conversion rates.
• Analyse performance by channel, campaign, audience and creative.
• Produce weekly/monthly campaign reporting with clear insights and next steps.
• Collaborate with creative and marketing teams to identify winning creatives.

Skills

Paid media

Media buying

Performance marketing

Analytics/reporting

Meta Ads Manager

Google Ads

TikTok Ads

Commercial awareness

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.

The Role:

We're looking for a highly analytical and commercially minded Media Buyer to join a fast-growing brand and take ownership of paid media performance across Meta, Google and TikTok.

This is a hands-on role for someone who understands that successful media buying is about much more than launching campaigns and monitoring ROAS. We're looking for someone who can deeply understand campaign performance, identify what is driving results, and communicate their findings with clarity, conviction and commercial detail.

Key Responsibilities:

• Own and manage paid media campaigns across Meta, Google Ads and TikTok.
• Plan, launch and optimise campaigns against key commercial objectives.
• Monitor budgets, spend, ROAS, CPA, CTR, CPC, conversion rates and wider performance metrics.
• Continuously identify opportunities to improve campaign efficiency and scale performance.
• Manage campaign testing across audiences, creative, messaging, placements and bidding strategies.
• Work closely with creative and marketing teams to identify which creative is driving performance and where new opportunities exist.
• Analyse performance across different channels, campaigns, audiences, products and creative.
• Produce detailed weekly/monthly campaign reporting that goes beyond simply presenting numbers.
• Clearly explain what happened, why it happened, what it means commercially and what should happen next.

About You:

• Experience in paid media / media buying / performance marketing.
• Strong hands-on experience across Meta Ads Manager, Google Ads and TikTok Ads.
• A strong understanding of paid acquisition and full-funnel performance.
• Excellent analytical and reporting skills.
• A genuine passion for understanding why campaigns perform the way they do.
• Strong commercial awareness and an understanding of how paid media impacts revenue and profitability.

Why Apply:

• Join a fast-growing brand with ambitious plans for continued growth and scale.
• Own the paid media function across Meta, Google and TikTok, with genuine responsibility for performance.
• Be more than a campaign manager - your analysis and reporting will directly influence commercial decisions.
• Have a voice in strategy, with the freedom to test, challenge and recommend new approaches.
• Work across multiple channels and audiences, giving you broad exposure across the full paid media landscape.
• Make a measurable impact - you'll be able to clearly see how your work contributes to revenue, acquisition and growth.