Media Buyer

Zachary Daniels; Nottingham; Remote; GBP 55,000 - 70,000; Full time

Job summary

Zachary Daniels is recruiting a Media Buyer for a fully remote role supporting a global wellness brand. You will own paid media campaigns across Meta, Google Ads and TikTok, analysing performance to drive revenue and profitability.

You will collaborate with creative and marketing teams, continuously optimise spend, and produce in-depth reports that inform commercial decisions. A strong analytical mindset and hands-on platform expertise are essential.

Qualifications

• Experience in paid media/performance marketing.
• Strong analytical and reporting skills.
• Understanding of how paid media drives revenue and profitability.

Responsibilities

• Own and manage paid media campaigns across Meta, Google Ads and TikTok.
• Plan, launch and optimise campaigns against commercial objectives.
• Monitor budgets and key performance metrics (ROAS, CPA, CTR, CPC).
• Identify opportunities to improve efficiency and scale performance.
• Test campaigns across audiences, creatives, messaging and bidding.
• Collaborate with creative/marketing teams to drive performance.
• Produce detailed weekly/monthly campaign reporting with actionable insights.
• Explain outcomes and next steps in commercial terms.

Skills

Paid media

Performance marketing

Analytics & reporting

Commercial awareness

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Media Buyer - Global Wellness Brand

Fully Remote

Zachary Daniels are partnered with a rapidly growing consumer wellness brand. Since launching, the business has established itself as one of the fastest-growing challenger brands in its category, achieving significant year-on-year growth and expanding its presence across both direct-to-consumer and retail channels.

The Role

We're looking for a highly analytical and commercially minded Media Buyer to join a fast-growing brand and take ownership of paid media performance across Meta, Google and TikTok. This is a hands-on role for someone who understands that successful media buying is about much more than launching campaigns and monitoring ROAS. We're looking for someone who can deeply understand campaign performance, identify what is driving results, and communicate their findings with clarity, conviction and commercial detail.

Key Responsibilities

• Own and manage paid media campaigns across Meta, Google Ads and TikTok.
• Plan, launch and optimise campaigns against key commercial objectives.
• Monitor budgets, spend, ROAS, CPA, CTR, CPC, conversion rates and wider performance metrics.
• Continuously identify opportunities to improve campaign efficiency and scale performance.
• Manage campaign testing across audiences, creative, messaging, placements and bidding strategies.
• Work closely with creative and marketing teams to identify which creative is driving performance and where new opportunities exist.
• Analyse performance across different channels, campaigns, audiences, products and creative.
• Produce detailed weekly/monthly campaign reporting that goes beyond simply presenting numbers.
• Clearly explain what happened, why it happened, what it means commercially and what should happen next.

About You

• Experience in paid media / media buying / performance marketing.
• Strong hands-on experience across Meta Ads Manager, Google Ads and TikTok Ads.
• A strong understanding of paid acquisition and full-funnel performance.
• Excellent analytical and reporting skills.
• A genuine passion for understanding why campaigns perform the way they do.
• Strong commercial awareness and an understanding of how paid media impacts revenue and profitability.

Why Apply

• Join a fast-growing brand with ambitious plans for continued growth and scale.
• Own the paid media function across Meta, Google and TikTok, with genuine responsibility for performance.
• Be more than a campaign manager - your analysis and reporting will directly influence commercial decisions.
• Have a voice in strategy, with the freedom to test, challenge and recommend new approaches.
• Work across multiple channels and audiences, giving you broad exposure across the full paid media landscape.
• Make a measurable impact - you'll be able to clearly see how your work contributes to revenue, acquisition and growth.

BH37522