Matchday Fan Experience Lead

City Football Group; Manchester; Hybrid; GBP 28,000 - 40,000; Full time

Benefits offered by this job

26 days of annual leave

Private healthcare

Dental cover

Annual discretionary bonus

Health Cash Plan

Company pension

Life assurance

Free on-site parking

Complimentary breakfast and lunch

Cycle to work

Discounted match tickets

City+ subscription

Job summary

City Football Group is seeking an Activation Executive in Manchester to help design and deliver fan experiences at matchdays and events. You will own key activations, oversee Playmakers ambassadors, and help grow engagement across City fixtures and venues.

You will work with partners and suppliers to ensure activations run smoothly, align with brand and commercial goals, and support non-matchday opportunities across the UK and selected markets.

Qualifications

• Experience coordinating live events or activations.
• Experience supervising or briefing a team.
• Knowledge of event safety guidance (Green Guide, Purple Guide).
• Proficient with MS Office, especially Excel and PowerPoint.
• Strong communication and collaboration with stakeholders and fans.
• Committed to weekend and evening matchday work.

Responsibilities

• Support ideation, planning and delivery of fan experiences on matchdays and events.
• Lead and onboard Playmakers matchday ambassador team.
• Develop and run the City Kids Fanzone and other fan experiences.
• Coordinate with suppliers and colleagues for activations across venues and markets.
• Provide operational and administrative support throughout the season, including weekends.

Skills

Event coordination

Team supervision

Event safety

MS Office (Excel, PowerPoint)

Communication

Weekends/evenings availability

Job description

City Football Group is seeking an Activation Executive in Manchester to help design and deliver fan experiences at matchdays and events. You will own key activations, oversee Playmakers ambassadors, and help grow engagement across City fixtures and venues.

You will work with partners and suppliers to ensure activations run smoothly, align with brand and commercial goals, and support non-matchday opportunities across the UK and selected markets.