Marketing Specialist

Michael Page (UK); Hitchin; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A growing B2B organization in North Hertfordshire is seeking a Marketing Specialist. This role involves developing marketing materials, managing digital content strategy, and executing social media campaigns. The ideal candidate will have demonstrable experience in a similar role within B2B, excellent communication skills, and proficiency in design software. The salary ranges from £35,000 to £40,000 per annum, and the position offers hybrid working options.

Qualifications

• Demonstrable experience in a similar role within a B2B environment.
• Proficiency in digital marketing and social media platforms.

Responsibilities

• Develop and edit various marketing materials.
• Manage digital content strategy.
• Execute social media campaigns.
• Coordinate and execute marketing events.

Skills

Experience in a similar role

Excellent communication skills

Content creation ability

Proficiency in digital marketing tools

Knowledge of SEO principles

Tools

Canva

Adobe Creative Suite

Job description

• Exciting opportunity to join a growing B2B organisation!
• Based North Hertfordshire - hybrid working

About Our Client

My client is a growing B2B organisation that has customers across a range of industries.

Job Description

As the Marketing Specialist you will have the following responsibilities:

• Develop, write, and edit a variety of marketing materials, including blog posts, newsletters, social media content, press releases, website content, case studies, and product collateral
• Manage digital content strategy, ensuring consistency in tone and style across various platforms while adhering to SEO best practices
• Maintain a consistent brand voice across all communications in alignment with brand guidelines
• Manage and execute social media campaigns to enhance brand awareness and engagement
• Assist in planning, coordinating, and executing events, trade shows, and customer engagement activities
• Work closely with the sales, product, and customer support teams to align content and marketing initiatives with business objectives.

The Successful Applicant

The successful Marketing Specialist should have:

• Demonstrable experience in a similar role, gained within a B2B environment
• Excellent communication skills - both written and verbal
• Proven experience in content creation - with the ability to create marketing collateral from scratch
• Proficiency in digital marketing tools, social media platforms, and content management systems
• Knowledge of SEO principles and familiarity with design software (e.g., Canva, Adobe Creative Suite).

What's on Offer

• Based N. Hertfordshire, with hybrid working - commutable from Baldock, Hitchin, Letchworth, Stevenage etc.
• Salary - £35,000 - £40,000 per annum DOE
• The opportunity to join a growing business at an exciting time!