Marketing Operations Specialist - Data-Driven Campaigns

Ioppublishingcareers; West of England; Hybrid; GBP 24,000 - 30,000; Full time

Benefits offered by this job

Pension scheme

Discretionary annual bonus

Benefits platform

Hybrid working

Office in Bristol

Job summary

IOP Publishing is seeking a Marketing Operations Executive on a 12 month fixed term contract to enable data-driven marketing campaigns across global audiences. You\'ll work across marketing tech platforms, build campaigns, manage segmentation and automation workflows, and help optimise performance.

Based in Bristol with a flexible hybrid model, the role suits someone with experience in email campaigns, marketing automation, and data-driven marketing.

Qualifications

• Experience working with marketing, customer or CRM data.

Responsibilities

• Build and deploy email campaigns, landing pages and forms.
• Create and manage audience segmentation and marketing automation workflows with Adestra and our CDP.
• Support campaign tracking, testing and quality assurance.
• Use customer data to improve campaign performance and personalization.
• Support implementation and use of the CDP.
• Provide guidance on marketing tech best practices.
• Identify opportunities to improve processes, efficiency and engagement.
• Maintain user guides and internal resources.

Skills

CRM data

Email campaigns

Marketing automation

Data-driven marketing

Analytical thinking

Stakeholder management

Communication

Non-technical communication

Tools

Adestra

Customer Data Platform

CDP

Job description

IOP Publishing is seeking a Marketing Operations Executive on a 12 month fixed term contract to enable data-driven marketing campaigns across global audiences. You\'ll work across marketing tech platforms, build campaigns, manage segmentation and automation workflows, and help optimise performance.

Based in Bristol with a flexible hybrid model, the role suits someone with experience in email campaigns, marketing automation, and data-driven marketing.