Marketing Operations Executive

Publishers Association Limited; West of England; Hybrid; GBP 24,000 - 30,000; Full time

Benefits offered by this job

Excellent pension scheme

Discretionary annual bonus

33+ days holiday

Hybrid working

Job summary

IOP Publishing is seeking a Marketing Operations Executive to drive data-driven campaigns across global audiences. The role focuses on building and optimising marketing campaigns using our marketing tech platforms, in a collaborative environment with colleagues across marketing.

You’ll help build, deploy and track campaigns engaging customers, improving performance with audience segmentation and automation.

Qualifications

• Experience working with marketing, customer or CRM data.
• Experience building email campaigns and/or marketing automations.
• Strong understanding of marketing processes and performance metrics.
• Excellent analytical and problem-solving skills.

Responsibilities

• Build and deploy email campaigns, landing pages and forms.
• Create and manage audience segmentation and marketing automation workflows.
• Support campaign tracking, testing and QA.
• Use customer data and insights to improve performance and personalisation.
• Support the implementation and use of our Customer Data Platform (CDP).
• Provide guidance on marketing technology best practices.
• Identify opportunities to improve processes, efficiency and engagement.

Skills

Marketing data experience

Email campaigns

Marketing automation

Analytics

Stakeholder management

Communication

Tools

Adestra

CDP

CRM platforms

Job description

Marketing Operations Executive

JOIN THE COMMUNITY.

Making science better, together.

[e-mail].

Be part of a community working together to make science better. A society publisher with the perfect blend of not-for-profit purpose and commercial perspective. Here, we help each other be the best we can be: a team big enough to impact and small enough to care.

At IOP Publishing, we’re passionate about advancing research and scientific knowledge to benefit society. We’re looking for a Marketing Operations Executive to join our growing Marketing Operations team on a 12 month fixed term contract, and play a key role in enabling impactful, data-driven marketing campaigns across our global audiences.

This is an exciting opportunity for someone with an interest in marketing technology, customer data and campaign delivery who enjoys combining technical skills with collaboration and problem-solving.

Role Summary

As Marketing Operations Executive, you’ll support the delivery and optimisation of marketing campaigns through our marketing technology platforms. Working closely with colleagues across the marketing function, you’ll help build, deploy and track campaigns that engage our customers and improve marketing performance.

Key responsibilities include:

• Building and deploying email campaigns, landing pages and forms

• Creating and managing audience segmentation and marketing automation workflows with Adestra and our Customer Data Platform

• Supporting campaign tracking, testing and quality assurance

• Using customer data and insights to improve campaign performance and personalisation

• Supporting the implementation and ongoing use of our Customer Data Platform (CDP)

• Providing guidance and support to colleagues on marketing technology best practices

• Identifying opportunities to improve processes, efficiency and customer engagement

• Helping maintain user guides, documentation and internal best practice resources.

About you

We’re looking for someone who is curious, detail-focused and eager to develop their expertise in marketing operations and marketing technology.

You’ll bring:

• Experience working with marketing, customer or CRM data

• Experience building email campaigns and/or marketing automations

• An understanding of marketing processes and performance metrics

• Strong analytical and problem-solving skills

• Excellent attention to detail and commitment to quality

• Strong communication and stakeholder management skills

• The ability to explain technical concepts to non-technical audiences

• A collaborative approach and passion for continuous improvement.

• Experience with email marketing platforms would be advantageous, but we welcome applications from candidates with transferable experience and a willingness to learn.

Why work with us at IOP Publishing:

Purpose: We are a world leader in the development of publishing for the scientific community – working in the interests of science and scientists, we aim to maximise the impact of the research we publish.

Culture: We offer a truly international culture with offices in Europe, Asia and the US and our reach is global. Our culture is the perfect blend of dedicated and intelligent professionalism, informal, friendly collaboration and authenticity with a social conscience.

Financial Benefits: A competitive salary starting from £27,000 (Band B) depending on experience, an excellent pension scheme, a discretionary annual bonus scheme, and a range of other useful and cost‑saving benefits available through our benefits platform.

Health and Wellbeing:33+ days holiday (including bank holidays), a 35-hour working week, life assurance, cycle-to-work scheme, dental insurance, health care cash plan, and a great positive working environment in our brand-new office in central Bristol – modern airy and designed with all of our colleagues in mind – for work and social time.

Flexibility: A flexible hybrid working environment to suit everyone’s needs. Ideally we are looking for someone who is able to come into our Bristol office at least once a fortnight. (any travel to the Bristol office is at the employees expense).

And last but not least, did we mention that we are unique: IOP Publishing is central to the Institute of Physics, a not-for-profit society and we gift‑aid all our profits to support science through the activities of the Institute.

IOP Publishing is an equal opportunity employer. Our goal is to ensure that diversity, equity and inclusion (DE&I) are built into our identity in a way that is natural and sustainable, visible through the work we produce, our company branding, our professional networks and the communities we serve and support, which includes our employees, talent communities and candidates. We particularly welcome applicants from under-represented backgrounds.

We make recruitment and workplace adjustments wherever we can, so please let us know if there’s anything that we can do to support you.

Please note that we are unable to provide visa sponsorship for candidates. If however you already have the right to work in the UK or hold an eligible work permit or visa, we encourage you to apply for this position.