Marketing Operations & Campaigns Specialist

IOP Publishing Ltd.; West of England; Hybrid; GBP 21,000 - 29,000; Full time

Benefits offered by this job

Excellent pension scheme

Discretionary annual bonus

Benefits platform

Job summary

IOP Publishing Ltd. is seeking a Marketing Operations Executive to join our team on a 12 month fixed term contract, enabling impactful, data-driven marketing campaigns across global audiences.

You will support delivery and optimisation of campaigns through our marketing technology platforms and collaborate with colleagues across marketing. You’ll build, deploy and track campaigns, manage audience segmentation and marketing automation workflows with Adestra and our CDP, and help improve

Qualifications

• Experience with marketing, customer or CRM data.
• Experience building email campaigns and/or marketing automations.
• Understanding of marketing processes and performance metrics.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and commitment to quality.
• Strong communication and stakeholder management skills.
• Ability to explain technical concepts to non-technical audiences.
• Collaborative approach and passion for continuous improvement.
• Experience with email marketing platforms advantageous.

Responsibilities

• Building and deploying email campaigns, landing pages and forms
• Creating and managing audience segmentation and marketing automation workflows with Adestra and our CDP
• Supporting campaign tracking, testing and quality assurance
• Using customer data and insights to improve campaign performance and personalisation
• Supporting the implementation and ongoing use of our CDP
• Providing guidance and support to colleagues on marketing technology best practices
• Identifying opportunities to improve processes, efficiency and customer engagement
• Maintaining user guides, documentation and internal best practice resources.

Skills

Marketing data

Campaign delivery

Analytical skills

Stakeholder mgmt

Collaboration

Tools

Adestra

CDP

Job description

IOP Publishing Ltd. is seeking a Marketing Operations Executive to join our team on a 12 month fixed term contract, enabling impactful, data-driven marketing campaigns across global audiences.

You will support delivery and optimisation of campaigns through our marketing technology platforms and collaborate with colleagues across marketing. You’ll build, deploy and track campaigns, manage audience segmentation and marketing automation workflows with Adestra and our CDP, and help improve