Marketing Ops Lead - End-to-End Campaigns & Analytics

Praxis Tech; England; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

Retirement Contributions

Paid Time Off

Job summary

Praxis Tech is seeking an experienced Marketing Operations professional to manage and optimize end-to-end multi-channel campaigns in a fast-paced iGaming environment. You will ensure data integrity and align CRM, paid media, affiliates, and promotions across teams to drive performance.

You'll oversee lifecycle journeys, monitor KPIs, and collaborate with internal teams and partners while continually improving processes and automation to boost efficiency and results.

Qualifications

• 5+ years of marketing operations experience; iGaming or digital industry preferred.
• Strong CRM and campaign management experience.
• Experience with marketing and analytics tools.
• Strong analytical, organisational, and project management skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Manage end-to-end delivery of multi-channel campaigns (CRM, paid media, affiliates, promotions).
• Improve marketing processes, workflows, and operational efficiency.
• Oversee CRM campaigns and player lifecycle journeys.
• Monitor campaign performance and report on KPIs (CPA, LTV, ROI, retention).
• Ensure accurate reporting and data quality across marketing activities.
• Collaborate with internal teams and external partners.
• Manage marketing tools, systems, and automation processes.

Skills

CRM management

Campaign management

Marketing analytics

Stakeholder management

Tools

CRM platforms

Analytics tools

Job description

Praxis Tech is seeking an experienced Marketing Operations professional to manage and optimize end-to-end multi-channel campaigns in a fast-paced iGaming environment. You will ensure data integrity and align CRM, paid media, affiliates, and promotions across teams to drive performance.

You'll oversee lifecycle journeys, monitor KPIs, and collaborate with internal teams and partners while continually improving processes and automation to boost efficiency and results.