Marketing Operations Specialist

Cloudbeds; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

An innovative firm is on the lookout for a Marketing Operations Specialist who will play a pivotal role in enhancing marketing efficiency. This position offers the opportunity to work with cutting-edge marketing automation tools and collaborate with diverse teams. You'll be responsible for managing lead flows within a dynamic environment, ensuring data integrity, and optimizing marketing processes. The company embraces a remote-first culture, fostering inclusivity and professional growth while offering flexible working conditions. If you're passionate about marketing technology and eager to make an impact, this is the perfect opportunity for you.

Benefits

Flexible Paid Time Off

Mental Health Days

Professional Development Opportunities

Remote Work Options

Qualifications

• 2+ years experience with Marketing Automation Tools like Pardot and Salesforce.
• Proven track record in managing lead flow and optimizing marketing processes.

Responsibilities

• Monitor lead flow in marketing automation, ensuring accurate scoring and processing.
• Advise on campaign optimization and support tool integrations.

Skills

B2B Demand Generation

Marketing Automation Platforms (MAP)

Salesforce

Account Engagement (Pardot)

Data Integrity

Campaign Optimization

Team Collaboration

Analytical Skills

Education

2-3 years of relevant experience

Account Engagement (Pardot) Certification

Salesforce Admin Certification

Tools

Hubspot

Marketo

Tableau CRM Analytics

Groove

Chilipiper

LeanData

Qualified

Job description

Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide. Built from the ground up to be masterfully unified and scalable, the award-winning Cloudbeds Platform brings together built-in and integrated solutions that modernize hotel operations, distribution, guest experience, and data & analytics.

Behind the Cloudbeds platform is a growing team of 650+ employees distributed across 40+ countries speaking 30+ languages. We are engineers and designers, hotel managers and travel agents, and experts on everything from big data to e-commerce to compliance. The Cloudbeds team comprises the brightest minds in technology and hospitality working to solve the industry's biggest challenges.

From the beginning, we've believed that our people are our greatest asset, so we founded the company as #RemoteFirst, #RemoteAlways with shared core values and tenets that allow our team to thrive. This means we:

• Hire the best people around the world;
• Prioritize our customers and results over titles;
• Foster an inclusive culture that celebrates bold thinking and diverse perspectives;
• Offer open vacation time, flexible paid holidays, and company-wide mental health days;
• Provide access to professional development, including manager training, upskilling and knowledge transfer.

Job Purpose:

We are seeking a highly motivated and detail-oriented Marketing Operations Specialist to join our team. The ideal candidate will have a solid background in B2B Demand Generation or B2B Marketing Operations with demonstrated expertise and proven track record of success in optimizing marketing processes, workflows, automations, and systems, with a strong focus on utilizing Account Engagement (aka Pardot) and Salesforce platforms.

You will play a critical role in owning the lead flow process within our marketing automation platform, ensuring that leads are scored accurately and processed efficiently before being delivered to Salesforce.

You'll have a massive impact by closely partnering with Sales, Marketing, and CS/ IT teams. Your primary objective will be to uphold the efficiency of our marketing systems, leaving no stone unturned.

This role hinges on your analytical prowess, meticulous attention to detail, poised professionalism, and exceptional teamwork skills. It's a position where precision meets collaboration, resulting in a harmonious achievement that resonates throughout the organization.

Location: LATAM / Europe

Essential Functions:

• Monitor the lead flow process in our marketing automation platform (Account Engagement aka Pardot), ensuring the correct leads are scored, processed, and delivered to Salesforce.
• Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups.
• Coordinate and support integrations with third-party apps, plugins, and tools (Qualified, Groove, Chilipiper, LeanData, Rattle).
• Assist in identifying and resolving data anomalies and errors; maintain a high level of data integrity.
• Support the team in daily troubleshooting, bug fixing, and end-user support.
• Provide system administration support, especially related to user permissions, custom objects, and workflows.
• Create and maintain documentation on processes, policies, application configuration, and help-related materials.
• Work closely with other teams to capture and identify business requirements for CRM implementation.

Knowledge Skills and Abilities:

• 2+ years experience managing MAP (Marketing Automation Tools) like Account Engagement (aka Pardot), Hubspot or Marketo and all-round Marketing Tech stacks.
• 2+ years of Salesforce experience. Salesforce Admin or Pardot Consultant certification is a plus.
• Experience and familiarity with integrated tools such as Groove, Chilipiper, LeanData or Qualified.
• Experience with Tableau CRM Analytics is preferred but not mandatory.
• Deep understanding of digital user behaviors and interactions with website and other components of marketing funnels (MAP, CRM).
• Experience in data hygiene and merging and deduplication strategy in MAP and CRM.
• Ability to successfully define outcomes, manage expectations, manage cross-functional initiatives and meet deadlines based on project requirements.
• Medium experience with analyzing marketing data.
• Exceptional oral and written communication skills (both instructional and informational business writing).
• A great team player!

Education & Experience:

• Cloudbeds doesn’t require academic studies for this position. We select based on experience and potential, not credentials.
• 2-3 years of experience.
• Account Engagement (Pardot) Certified and Salesforce Admin preferred but not mandatory. Hubspot certifications will also be taken into consideration.

Our company culture supports flexible working schedules with an open Paid Time Away policy and gives all team members the opportunity to travel and work remotely with great people. If you think you have the skills and passion, we’ll give you the support and opportunity to thrive in your career. If you would like to be considered for the role, we would love to hear from you!