Marketing Officer

NHS; Nantgarw; Hybrid; GBP 33,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Maternity cover

Job summary

Health Education and Improvement Wales (HEIW) is seeking a Marketing Officer on a fixed-term/secondment to cover maternity leave. The role is based at Nantgarw with a hybrid model and 40% office attendance after induction.

You will craft campaigns, manage social and web updates, use CRM for targeted emails, support PR and create digital materials, ensuring Welsh language and accessibility standards are followed.

Qualifications

• Degree-level education in communications, journalism or marketing.
• Experience organising internal and external events.
• Experience producing website content and using design/video tools.
• Experience advising colleagues on communications and campaigns.
• Experience using social media for engagement.

Responsibilities

• Plan and deliver campaigns.
• Manage social and web updates.
• Use CRM tools for targeted emails and newsletters.
• Support PR and create digital materials.
• Manage deadlines, coordinate approvals and evaluate results.

Skills

Strong writing

Campaign management

Stakeholder relationships

PR support

CRM tools

Web and social updates

Video/design experience

Welsh language basics

Education

Degree-level education in communications/marketing/journalism

Tools

InDesign

Photoshop

Premier Pro

Job description

Main area Communications & Engagement Grade Band 5 Contract 9 months (This post is being offered for a fixed term/secondment for 9 month period to provide maternity cover.) Hours

• Full time
• Flexible working

37.5 hours per week (An agile working model to allow flexibility between home and office-based working.) Job ref 082-AC064-1126

Employer Health Education and Improvement Wales Employer type NHS Site Ty Dysgu Town Nantgarw Salary £32,557 - £39,631 per annum Salary period Yearly Closing 23/11/2026 23:59

We are committed to promoting inclusion at HEIW and we welcome applications from everybody recognising the value that diversity brings to our workforce. To work in the UK, candidates who are not UK or Republic of Ireland (ROI) nationals require sponsorship via a Skilled Worker Visa, unless they have permission to work via another route. Please note that HEIW does not currently hold a licence to appoint skilled workers from overseas by sponsoring them to work in the UK. If successful, candidates from outside of the UK or ROI would be responsible for obtaining their own sponsorship or visa to enable them to work for HEIW - Work in the UK .

Job overview

This post is fixed term/secondment for 9 months period to provide maternity cover until 30th September 2027.

If you are interested in applying for the secondment position, you must obtain permission from your current line manager prior to applying for this post.

Are you a strong copywriter who’s great with words? We’re on the lookout for a Marketing Officer to join our team at Health Education and Improvement Wales.

We’re looking for strong writing, campaign, social, web, PR and CRM skills, plus design and video experience, to join our supportive team.

This opportunity is covering nine months’ maternity leave and will be based at our offices in Nantgarw. We offer a hybrid working model, with minimum 40% office attendance after induction.

Applications from any NHS employees (excluding those employed by independent contractors) will be considered only as a secondment opportunity. In this case, all NHS employees must have their line manager’s approval before making an application.

The post may be extended or made permanent at the end of that period depending on available funding and business requirement, but there is no guarantee of continued employment in HEIW.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Main duties of the job

• plan and deliver campaigns
• manage social and web updates
• use CRM tools for targeted emails and newsletters
• support PR; and create digital materials
• manage deadlines, coordinate approvals and evaluate results, following HEIW’s brand, Welsh language, accessibility, and data protection requirements.

Working for our organisation

Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.

HEIW’s is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:

• Respect for All in every contact we have with others,
• Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving,
• Together as a Team: Working with colleagues across NHS Wales and with partner organisations.

HEIW received the HPMA Award for Employee Engagement in 2019.

What you can expect:

• a corporate induction and 90 day Welcome itinerary,
• a meaningful values based performance appraisal process,
• the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales.

Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as “One HEIW Team”. Do you want to join that team?

Person specification

Qualifications & Experience

• Degree-level education or equivalent experience in communications, journalism or marketing
• Experience of organising and co-ordinating internal and external events
• Experience of working with and producing website content
• Experience of using software applications for design and video editing
• Experience of providing appropriate communications and engagement advice to colleagues
• Experience of identifying and developing campaigns
• Proficient in reading and checking communications, including understanding, and implementing branding guidance
• Experience of using social media as a communications and engagement tool
• Experience of working within the NHS / public sector
• Experience of using InDesign, Photoshop, and Premier Pro

Skills and Attributes

• Understanding of internal and external communications principles
• Ability to build and manage effective stakeholder relationships
• Ability to influence / persuade and brief journalists / respond to media enquiries
• Ability to understand the needs of different target audiences
• Excellent communication skills – written and verbal
• Ability to prioritise their own workload and meet tight deadlines
• IT literate and ability to use a range of analytical tools, including Google analytics
• Familiar with internet communication methods
• Able to exercise independent judgement where appropriate and problem solve
• Welsh Language Skills are desirable levels 1 to 5 in understanding, speaking, reading and writing in Welsh

It is essential that your application demonstrates how you meet the job description / person specification for this post.

Employer certification / accreditation badges

Name Helen Cade Job title Deputy Head of Communications and Engagement Email address [e-mail]