Marketing Officer

Health Education and Improvement Wales; Taffs Well; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Health Education and Improvement Wales is seeking a Marketing Officer for nine months to cover maternity leave in Nantgarw. The role requires strong writing, campaign, social, web, PR and CRM skills, plus design and video experience.

The post is a fixed term/secondment with a hybrid working model and a target of at least 40% office attendance after induction. Welsh language skills are desirable, and applicants from NHS staff with line manager approval are welcome.

Qualifications

• Strong copywriting skills and campaign planning experience.
• Experience in social, web content and PR activities.
• CRM and email/newsletter experience with data-driven campaigns.
• Design and video experience is advantageous.

Responsibilities

• Plan and deliver campaigns.
• Write engaging content.
• Manage social and web updates.
• Use CRM tools for targeted emails and newsletters.
• Support PR; create digital materials.
• Manage deadlines, coordinate approvals and evaluate results, following HEIW's brand, Welsh language, accessibility, and data protection requirements.

Skills

Copywriting

Campaign management

Social media

Web updates

CRM tools

Content writing

Design

Video editing

Tools

CRM software

Email marketing platform

Web CMS

Job description

This post is fixed term/secondment for 9 months period to provide maternity cover until 30th September 2027. If you are interested in applying for the secondment position, you must obtain permission from your current line manager prior to applying for this post. Are you a strong copywriter who's great with words? We're on the lookout for a Marketing Officer to join our team at Health Education and Improvement Wales. We're looking for strong writing, campaign, social, web, PR and CRM skills, plus design and video experience, to join our supportive team. This opportunity is covering nine months’ maternity leave and will be based at our offices in Nantgarw. We offer a hybrid working model, with minimum 40% office attendance after induction. Siarad Cymraeg? Welsh skills desirable! Applications from any NHS employees (excluding those employed by independent contractors) will be considered only as a secondment opportunity. In this case, all NHS employees must have their line manager's approval before making an application.,

• plan and deliver campaigns
• write engaging content
• manage social and web updates
• use CRM tools for targeted emails and newsletters
• support PR; and create digital materials
• manage deadlines, coordinate approvals and evaluate results, following HEIW's brand, Welsh language, accessibility, and data protection requirements.
• The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
• Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.

HEIW's is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:

• Respect for All in every contact we have with others
• Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving
• Together as a Team: Working with colleagues across NHS Wales and with partner organisations.

HEIW received the HPMA Award for Employee Engagement in 2019.

What you can expect:

• a corporate induction and 90 day Welcome itinerary
• compassionate leadership
• a meaningful values based performance appraisal process
• the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales

Do you want to join that team?