Marketing Officer

Health Education and Improvement Wales; Nantgarw; Hybrid; GBP 22,000 - 35,000; Full time

Job summary

Health Education and Improvement Wales (HEIW) is seeking a Marketing Officer for a nine-month maternity cover based in Nantgarw with hybrid working (minimum 40% office presence after induction). The role requires strong writing, campaigns, social, web, PR and CRM skills, plus design and video experience.

Applications from NHS staff on secondment are welcome with line-manager approval. Welsh language skills are desirable and the post may extend depending on funding and business needs.

Qualifications

• Degree-level education or equivalent in communications, marketing or journalism.
• Experience organising and coordinating internal and external events.
• Experience producing website content and digital materials.
• Experience using design and video software for communications.
• Experience giving communications and engagement advice to colleagues.
• Experience identifying and developing campaigns.
• Ability to follow branding guidance across materials.
• Experience using social media as a communications tool.
• Experience in NHS/public sector settings is advantageous.
• Proficiency with InDesign, Photoshop and Premiere Pro.

Responsibilities

• Plan and deliver campaigns that meet objectives.
• Manage social media and website updates.
• Use CRM tools for targeted emails and newsletters.
• Support PR and create digital materials.
• Meet deadlines, coordinate approvals and evaluate results, adhering to brand, Welsh language, accessibility and data protection rules.

Skills

Degree in communications

Event coordination

Website content

Design & video editing

Communications advice

Campaign development

Brand guidelines

Social media

NHS/public sector experience

InDesign

Photoshop

Premiere Pro

Education

Degree-level education or equivalent

Tools

InDesign

Photoshop

Premiere Pro

Job description

This post is fixed term/secondment for 9 months period to provide maternity cover until 30th September 2027. If you are interested in applying for the secondment position, you must obtain permission from your current line manager prior to applying for this post. Are you a strong copywriter who's great with words? We're on the lookout for a Marketing Officer to join our team at Health Education and Improvement Wales. We're looking for strong writing, campaign, social, web, PR and CRM skills, plus design and video experience, to join our supportive team. This opportunity is covering nine months' maternity leave and will be based at our offices in Nantgarw. We offer a hybrid working model, with minimum 40% office attendance after induction. Siarad Cymraeg? Welsh skills desirable!

Applications from any NHS employees (excluding those employed by independent contractors) will be considered only as a secondment opportunity. In this case, all NHS employees must have their line manager's approval before making an application.

The post may be extended or made permanent at the end of that period depending on available funding and business requirement, but there is no guarantee of continued employment in HEIW.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

Main duties of the job

plan and deliver campaigns

manage social and web updates

use CRM tools for targeted emails and newsletters

support PR; and create digital materials

manage deadlines, coordinate approvals and evaluate results, following HEIW's brand, Welsh language, accessibility, and data protection requirements.

About us

Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers. Our purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. We are a Special Health Authority working closely with our partners; Social Care Wales, education providers, professional and regulatory bodies and Welsh Government.

HEIW's is committed to developing an internal culture of choice. Our Values reflect our thoughts, feelings and beliefs in how we will, and will not, behave and treat others:

- Respect for All in every contact we have with others,

- Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving,

- Together as a Team: Working with colleagues across NHS Wales and with partner organisations.

HEIW received the HPMA Award for Employee Engagement in 2019.

What you can expect:

- a corporate induction and 90 day Welcome itinerary,

- a meaningful values based performance appraisal process,

- the opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales.

Many of our colleagues and stakeholders have commented on the buzz and atmosphere we create by working together as "One HEIW Team". Do you want to join that team?

Job responsibilities

You will be able to find a full Job description and Person Specification attached within the supporting documents or

Person Specification

Qualifications & Experience

• Degree-level education or equivalent experience in communications, journalism or marketing
• Experience of organising and co-ordinating internal and external events
• Experience of working with and producing website content
• Experience of using software applications for design and video editing
• Experience of providing appropriate communications and engagement advice to colleagues
• Experience of identifying and developing campaigns
• Proficient in reading and checking communications, including understanding, and implementing branding guidance
• Experience of using social media as a communications and engagement tool
• Experience of working within the NHS / public sector
• Experience of using InDesign, Photoshop, and Premier Pro

Skills and Attributes

• Understanding of internal and external communications principles
• Ability to build and manage effective stakeholder relationships
• Ability to influence / persuade and brief journalists / respond to media enquiries
• Ability to understand the needs of different target audiences
• Excellent communication skills - written and verbal
• Ability to prioritise their own workload and meet tight deadlines
• IT literate and ability to use a range of analytical tools, including Google analytics
• Familiar with internet communication methods
• Able to exercise independent judgement where appropriate and problem solve
• Welsh Language Skills are desirable levels 1 to 5 in understanding, speaking, reading and writing in Welsh

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Deputy Head of Communications and Engagement