Marketing Manager CRM

VeinCentre; Stoke-on-Trent; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the healthcare sector seeks a Marketing Manager CRM. This role involves managing patient communication journeys and working closely with the Sales team to enhance marketing efforts. The ideal candidate will have CRM experience, especially in healthcare, and enjoy a dynamic, hybrid work environment.

Benefits

33 days annual leave

Extra day off for birthday

Company pension scheme

Life Assurance

Enhanced parental leave

Discounts on treatments

Cycle to Work Scheme

Support for career progression

Qualifications

• Proven experience in a CRM or lifecycle marketing role, ideally in healthcare.
• Experience with Salesforce Marketing Cloud or Pabau is a strong plus.
• Strong grasp of lead nurture strategies and behavior-driven marketing.

Responsibilities

• Manage and optimize the patient communication journey.
• Develop email and SMS CRM journeys to drive results.
• Collaboration with the Sales team to align communications.

Skills

Collaboration

Lead nurture strategies

Behavior-driven marketing

CRM tools

Strong communication

Education

Proven experience in CRM or lifecycle marketing

Tools

Salesforce Marketing Cloud

Pabau

Job description

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Location: Hybrid - Stoke on Trent with one / two days working from home

The Role

As CRM Marketing Manager, you will be responsible for managing and optimising the full patient communication journey from initial enquiry through to post-treatment care with a particular focus on acquisition lead nurture and conversion.

This role sits at the intersection of marketing and sales, and youll work closely with our Sales team to align communications with commercial goals. Youll use insight, empathy, and technical skill to develop email and SMS CRM journeys that are not only relevant and engaging but also drive results.

Were a small, dynamic team, so youll need to be hands-on, proactive, and confident working independently at times, as well as with our digital marketing agency.

The Benefits

• 33 days annual leave
• An additional days leave to celebrate your birthday
• Company pension scheme
• Life Assurance
• Enhanced maternity and paternity pay
• Access to thousands of discounts through our Perks Site and Blue Light Card
• Practical and effective support for your physical, mental and financial health and wellbeing
• Discounts on treatments for you, family and friends
• Season ticket loan
• Cycle to Work Scheme
• Referral bonus for recommending friends
• Anniversary bonuses at 3, 5, and 10 years
• Free parking at most sites
• Support for career progression and development
  
  

What Youll Need

• Proven experience in a CRM or lifecycle marketing role, ideally in a healthcare or experience brand environment.
• Proficiency with CRM tools Salesforce Marketing Cloud experience is a strong plus as well as Pabau (our clinic system used for service communications).
• Excellent collaboration skills you understand the value of working closely with Sales and Operations and aligning on goals.
• A strong grasp of lead nurture strategies and behaviour-driven marketing.
• Clear, confident communicator with the ability to write purpose-led, human-centred messaging and the ability to turn that into marketing campaigns and collateral.
• A balanced creative and analytical mindset comfortable coming up with ideas as well as interpreting data and using it to shape decisions.
• Self-starter who thrives in a small, agile team and enjoys taking ownership of their work.
• Commercially aware, and genuinely interested in helping people through clear, timely communication.
• Bright, positive, can-do, energetic and a joy to work with!
  
  

About Us

At Veincentre, we are committed to providing exceptional care while fostering a supportive, inclusive, and rewarding workplace for our staff.

As one of the Best Companies to Work For 2024, we value the well-being of our employees and offer a range of benefits designed to ensure your personal and professional growth.

Since we first opened our doors in 2003, we have been passionate about what we do and driven to change the lives of even more patients. We are a growing business and were ambitious about achieving more always with our people and our patients at the heart of everything we do.

Veincentre is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Medical Practices

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