CRM Manager

Golden Fox Recruitment Ltd; Manchester; On-site; GBP 35,000 - 45,000; Full time

Job summary

A growing fashion brand in Manchester is looking for a CRM Manager to lead their retention strategy. You will develop multi-channel campaigns, manage automated flows, and work collaboratively with teams to enhance customer engagement. The role offers opportunities for growth and requires a data-driven and creative approach.

Benefits

Opportunities for development and progression

Great work culture and autonomy

Qualifications

• 3+ years CRM experience in DTC fashion, beauty, or lifestyle brand.
• Strong hands-on experience using Klaviyo for campaigns.
• Basic knowledge of HTML/CSS for email formatting is a plus.

Responsibilities

• Own the end-to-end CRM strategy including planning and execution.
• Deliver multi-channel campaigns across email, SMS, and push.
• Run A/B tests and analyze performance metrics.

Skills

CRM experience

Data analysis

Campaign management

Creativity

Collaboration

Basic HTML/CSS

Tools

Klaviyo

Job description

CRM Manager

Up to GBP45,000 + Benefits

Manchester (4 x days a week in office)

We re working with an exciting Manchester-based fashion brand that s growing fast and building serious momentum. They re focused on how they engage and retain their community and as they scale, they re looking for a CRM Manager to shape and lead their retention strategy. If you thrive in a creative yet data-driven environment, this could be the perfect role for you!

This is a hands-on, strategic role where you ll be the link between data and creative building campaigns that don t just land but genuinely connect. From automated journeys to loyalty programmes, you ll be central to how the brand speaks to it s customers and keeps them coming back for more.

As CRM Manager you will:

• Own the end-to-end CRM strategy from planning and execution to analysis and optimisation
• Deliver multi-channel campaigns across email, SMS and push that drive retention and engagement
• Develop smart segmentation strategies and tailored customer journeys that feel personal and timely
• Build automated flows such as welcome, post-purchase and win-back
• Collaborate with creative and marketing teams to ensure messaging is consistent and on-brand
• Take ownership of the CRM calendar coordinating drops, launches and engagement campaigns
• Run A/B tests, tracking performance and using insights to make campaigns even stronger
• Help shape and manage loyalty and VIP initiatives
• Keeping an eye on the competition and bringing new ideas to the table

The successful CRM Manager will have:

• 3+ years of CRM experience within a fast-paced DTC fashion, beauty, or lifestyle brand
• Strong hands-on experience using Klaviyo - confident building automated flows, segmenting audiences, analysing performance and driving retention through data-led campaigns
• A creative eye and strong commercial awareness you know how to balance design with results
• Confident analysing performance metrics and using data to drive improvements
• Basic HTML/CSS knowledge for email formatting is a plus
• A proactive approach and a collaborative mindset you enjoy working across teams and making things happen

What s on offer:

• GBP35,000 GBP45,000 basic salary (depending on experience)
• The chance to join a genuinely exciting brand in growth mode
• Plenty of opportunities for development and progression as the team expands
• Lots of autonomy, great work culture and a team that values your ideas

Interested? Click 'Apply Now' for immediate consideration, or contact Fox Recruitment on (phone number removed) for more information.