Marketing CRM Manager

The Granite Group; Liverpool; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic CRM Marketing Manager to spearhead innovative customer relationship strategies. This role is pivotal in enhancing customer engagement and retention through data-driven marketing approaches. You will collaborate with cross-functional teams to create personalized campaigns that resonate with customers. If you have a passion for analytics and a knack for optimizing customer journeys, this is a fantastic opportunity to make a significant impact in a forward-thinking environment. Join us to shape the future of customer experience and drive meaningful change in the insurance sector.

Benefits

Enhanced Annual Leave

Paternity and Maternity Pay

Colleague Assistance Programme

Life Assurance

Flexible Benefits Platform

Refer a Friend Bonus

Access to Mental Health Support

Qualifications

• Proven experience in CRM implementation and strategy development.
• Strong analytical skills to interpret customer data and market trends.

Responsibilities

• Develop and implement CRM strategies to enhance customer loyalty.
• Analyze customer data to optimize marketing campaigns and improve engagement.

Skills

CRM Tools

Analytical Skills

Customer Segmentation

Data Analysis

B2C Marketing

Change Management

Relationship Building

Education

Degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Job description

We are seeking a results-driven CRM Marketing Manager to lead the development and execution of our customer relationship management (CRM) strategies. You will play a key role in driving customer engagement, loyalty, and retention while optimizing the overall customer journey. This position requires a strategic thinker with strong analytical skills, creativity, and a deep understanding of CRM tools and data-driven marketing.

The team's main function is to deliver the marketing elements required to facilitate growth of our products. This is a new role with a responsibility for developing and enacting the CRM strategy for the Private Car and Commercial Vehicle insurance products.

Job Title: Marketing CRM Manager

Salary: £Competitive, Depending on Experience

Location: Liverpool City Centre, on a hybrid basis

Working Hours: 37.5 hours per week, Monday to Friday, 9am to 5:30pm

What you will be doing:

• Developing and implementing CRM strategies to drive customer acquisition, retention, and loyalty
• Designing customer segmentation strategies to deliver personalized and targeted campaigns
• Collaborating with cross-functional teams to align CRM initiatives with broader business goals
• Planning, executing, and optimizing multi-channel CRM campaigns, including email, SMS, push notifications, and in-app messaging
• Monitoring and optimizing key CRM workflows, including onboarding, renewal, and win-back campaigns
• Analysing customer data to derive insights and identify opportunities for growth and improvement
• Developing and maintaining dashboards to track CRM performance metrics (e.g., open rates, click-through rates, conversion rates, churn)
• Providing actionable insights to refine and improve future campaigns
• Overseeing the implementation, maintenance, and optimization of CRM platforms and tools (e.g., HubSpot, Salesforce)
• Mapping and optimizing the customer journey to deliver exceptional experiences at every touchpoint
• Collaborating with customer success teams to gather feedback and improve retention strategies

What we are looking for:

• Proven working knowledge and understanding of CRMs in a marketing capacity, implementation experience is extremely beneficial
• Proven ability to analyse market trends, customer data, and competitor activity to inform marketing decisions
• B2C experience is highly advantageous
• Proactive attitude to change management and process improvement. Ability to drive change with strong influencing skills and an eagerness to take on new projects and make efficiencies
• Knowledge of analytics tools (Google Analytics, CRM software, etc.) to measure performance and identify areas of improvement.
• Experience with A/B testing, performance metrics, and optimizing marketing tactics for maximum impact.
• Ability to multitask and work with competing deadlines and priorities.
• Excellent relationship building, requiring to be both colleague and customer focussed
• Financial Services experience would be desirable

About Acorn Insurance

With over 40 years of experience, Acorn Insurance is a specialist provider dedicated to helping individuals secure motor insurance across the UK. We proudly serve more than 50,000 customers, ensuring they find policies that meet their needs and provide the peace of mind that comes with high-quality cover.

At Acorn Insurance, we offer comprehensive training and continuous in-house coaching. You'll receive in-depth, FCA-regulated industry knowledge and all the tools necessary to grow your career with us.

We celebrate diversity and are committed to fostering a culture where everyone feels respected and valued. As a Disability Confident Level 1 and Level 2 employer, we ensure our workplace is accessible and inclusive, encouraging our people to bring their best selves to work every day.

The Acorn Group has been recognised as a Great Place to Work for 2024/5. A record number of employees participated in our survey, overwhelmingly highlighting our welcoming and supportive atmosphere as an excellent place to build a career. We are committed to continuous improvement and have ambitious plans for 2025.

Why Acorn Insurance?

Acorn Insurance want to give you more than a job, we want to give you a purpose and a career. So, what can we offer you as an employer? Some of the "your tomorrow" benefits you will receive include:

Wellbeing:

• Enhanced Annual Leave entitlement starting at 31 days and potentially increasing to 35 days per year depending on grade & length of service (including bank holidays)
• Enhanced paternity pay and 16 weeks full maternity pay.
• Colleague Assistance programme offers a suite of wellbeing services such as:
• 6 Free Counselling sessions per year
• Unlimited access to a telephone councillor 24/7
• Access to a free 4-week programme of cognitive behavioural therapy (CBT) with a trained therapist mentor.
• Network of internal qualified mental health first aiders are available to provide support to colleagues.
• A core level of life assurance with the option to increase cover via salary sacrifice and add your spouse/partner
• Ability to access your earnings before payday via Dayforce Wallet.
• Company pension scheme
• Refer a friend scheme with a £250 bonus for every colleague recommended on passing their probation period.
• Access to a flexible benefits platform including an annual flex pot allowance to spend on over 15 benefits of your choice.
• Ability to give back. You can opt into donating money to charity to climate positive organisations directly from your salary.

Reward, Recognition and Culture:

• Long Service Award paid on 5,10- and 15-years’ service
• A reward and recognition hub to celebrate and reward colleagues and peers.
• Consistent and engaging company events including company awards, competitions and charity fundraisers.
• Budgets for department leaders to use for social and engagement events.
  
  Please visit out website to view more of our excellent work benefits!

All roles are subject to DBS and Financial checks, any offer made will be conditional until checks are completed to a satisfactory standard.

Unfortunately, due to the length of training and complexity of the role, we can only accept applications from candidates who have at least one year remaining on their (Graduate/ Post study work) visa. Unfortunately, we are unable to provide visa sponsorships.

At Acorn, we are committed to creating an inclusive and supportive work environment. We recognise that candidates may have specific needs and are happy to consider reasonable adjustments to the recruitment process and working environment to accommodate individual requirements. Whether it’s modifying equipment, adjusting working hours, or providing additional support, we aim to ensure all employees can perform at their best. If you require any reasonable adjustments, please let us know during the application or interview process, and we will work with you to ensure your needs are met.