CRM Manager

MAG; Manchester; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Join CAVU as a CRM Manager and play a crucial role in driving engagement and retention strategies in a dynamic environment. This position offers an opportunity to craft comprehensive CRM initiatives, enhance customer experiences, and be part of a company dedicated to innovation and growth in the travel sector.

Benefits

25 Days Holiday

10% Company Pension

Annual Bonus Scheme

2 Weeks Work From Anywhere

MediCash Programme

On Site Gym

Flexible Benefits & Discounts

Qualifications

• Strong knowledge of CRM as a marketing discipline is essential.
• Ability to articulate user demographics and segmentation for campaigns.
• Understanding of digital's role in influencing purchase decisions.

Responsibilities

• Craft and execute successful strategies for customer relationship management.
• Support the delivery of CRM marketing strategies across various brands.
• Optimize customer engagement metrics including open and conversion rates.

Skills

CRM knowledge

Digital marketing understanding

Segmentation expertise

Job description

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CAVU
CRM Manager
Manchester Airport / Hybrid
Permanent

Whats the role?

We are currently looking for aa highly motivated CRM Manager to become an integral part of our dynamic team. As the CRM Manager, you will have a vital role in crafting and executing successful strategies and initiatives for customer relationship management. Furthermore, you will be responsible for the execution of the CRM marketing strategy across our brands.

You will work with the CRM Lead, to support in delivering the CRM marketing strategy across clients, experiences and B2B markets delivering engagement and revenue-driving campaigns. This role will also be responsible for delivering the BAU calendar and optimisation strategy with the objective of increasing all customer engagement metrics including open, click, conversion and unsubscribe rates. Support in the implementation of automated programmes with the objective of driving retention rates and building customer lifetime value / loyalty.

Whats in it for you?

This is your chance to play a integral part in CAVUS growth and take us on the next step of our exciting and innovative journey. You will be there from inception to delivery and have a impact along every step of the cycle.

About CAVU:

For airports, for partners, for people. We are CAVU.

Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.

Our name is taken from the aviation, meteorology term, Ceiling and Visibility Unlimited, which designates the perfect flying condition.

More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.

Together, we can reach new heights. Together, we are CAVU

About You:

A strong knowledge of CRM as a marketing discipline is essential, you must show an understanding of how CRM works with the rest of the mix to complement the customer journey and be able to articulate the unique opportunity it provides above other channels.

Understand how to build out different audience types/demographics and the importance of using segmentation to drive relevant, timely and personalised campaigns.
A firm understanding of all things digital and how it plays into the lives of the modern customer and influences their purchase decisions / brand affinity.

The Perks:

25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
10% Company Pension
Annual Bonus Scheme (as above, per grade)
2 Weeks Work From Anywhere
MediCash Programme
On Site Gym
A Host of Flexible Benefits & Discounts

ED&I at CAVU

We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If youre reading this and perhaps dont tick every skill then please still make yourself known to CAVU. Wed love to hear from you.

We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.

Are you ready to reach new heights? Please apply via the link.