Marketing Manager - Corporate

WorkNest; Chester; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

A leading company in employment law and HR services is seeking a Marketing Manager - Corporate to drive growth through strategic, insight-led campaigns. This role offers the chance to shape marketing efforts while collaborating with senior stakeholders across various departments. The ideal candidate will have a strong B2B marketing background and experience with marketing automation tools.

Benefits

Excellent benefits package

Opportunities for progression and development

Qualifications

• Experience in B2B marketing with a focus on multi-channel campaigns.
• Proven ability to influence stakeholders and deliver impactful campaigns.
• Strong grasp of marketing automation and CRM tools.

Responsibilities

• Design and deliver marketing plans aligned with commercial goals.
• Collaborate with sales and service delivery teams on campaigns.
• Support the evolution of Corporate proposition across brands.

Skills

Account-Based Marketing (ABM)

Demand Generation

Brand Strategy

Marketing Automation

CRM Platforms

Tools

Pardot

Salesforce

Job description

WorkNest Chester, England, United Kingdom

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We’re looking for a commercially minded and strategic Marketing Manager to accelerate growth across our Corporate segment through high-impact, insight-led campaigns.

Why join us

WorkNest, part of the Governance, Risk and Compliance Group and backed by Inflexion, is growing fast – bringing together leading experts in Employment Law, HR, Health & Safety, Compliance, and Fire Risk to create smarter, more complete services for employers of all sizes.

This is your opportunity to shape the strategic direction of one of our most vital service lines. As Operations Director for our Health & Safety Division, you’ll play a key leadership role within WorkNest, working with senior stakeholders across sales, marketing, and service delivery to ensure we continue to deliver exceptional client outcomes, drive commercial performance, and lead the market in compliance and consultancy services.

If you’re a proven leader with a sharp commercial instinct and a passion for service excellence, we want to hear from you.

What We Offer

• Salary: £32,000 - £38,000 per annum (depending on experience)
• Excellent benefits package
• Hybrid working with an office base in Chester
• Supportive, agile and collaborative team culture
• Opportunities for progression and development in a fast-growing business
  
  

What we’re looking for

We’re looking for a strategic and hands-on Marketing Manager to own and execute multi-channel campaigns focused on our Corporate market segment. You’ll bring experience in Account-Based Marketing (ABM), demand generation, and brand strategy, with the ability to influence stakeholders and deliver high-quality campaigns that resonate with key buyer personas.

In this role, you’ll be responsible for designing and delivering marketing plans that align with commercial goals. You’ll collaborate with colleagues across sales, service delivery, and the broader marketing team, ensuring each campaign is insight-led, measurable, and impactful. You’ll also support the evolution of our Corporate proposition across brands, help define our approach to ABM, and provide guidance to junior team members.

About You

You’re a commercially focused B2B marketer with experience developing and executing campaigns that deliver real impact. With a solid grasp of marketing automation and CRM platforms like Pardot and Salesforce, you know how to use data and insight to shape effective strategies and create content that connects. You’re confident managing multiple campaigns across digital and offline channels, and you thrive in fast-paced, evolving environments. A natural collaborator with strong communication skills, you work well with stakeholders and enjoy balancing hands-on delivery with a broader commercial perspective.

Up for the challenge?

If you share our values – Integrity, Excellence, Teamwork, and Inclusion – we’d love to hear from you. Click the purple ‘apply now’ button to send us your CV and covering letter outlining how you meet the role criteria.

WorkNest is committed to promoting inclusion and diversity in all we do. If you need adjustments to support your application, please contact our Talent and Recruitment team.

Closing date: 23 June 2025. Please note: Applications will be reviewed on an ongoing basis. We may look to close the advert early, so please don't delay in submitting an application.

WorkNest is a powerhouse of employment law, HR and health and safety support services, weaving pragmatic advice with powerful technology platforms.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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