Marketing Manager - SaaS - £70,000

Brilliantin Recruitment; Warrington; Hybrid; GBP 65,000 - 80,000; Full time

Benefits offered by this job

Benefits

Job summary

Brilliantin Recruitment is assisting a Warrington-based SaaS business to hire its first Marketing Director. The role is hybrid (2–3 days in the office) and offers around £70,000 plus benefits. This is your chance to build marketing from the ground up and own the growth plan.

You’ll craft a 12‑month plan, define positioning and ICP, set channels, and create a measurement framework to prove ROI. You’ll drive demand with the sales team, audit the martech stack, and shape expansion into the US and

Qualifications

• B2B SaaS or technology marketing experience.
• Track record of building and delivering 12+ month marketing plans.
• Comfort with numbers and ROI measurement.
• Ability to work with a lean budget and prioritize spend.
• Energetic, proactive and able to drive momentum.

Responsibilities

• Build and own a 12 month marketing plan with milestones.
• Set foundations: positioning, messaging, ICP, channels and ROI framework.
• Drive demand via website, LinkedIn, content, email and campaigns with sales.
• Audit martech stack and optimise spend.
• Turn events into a robust pipeline engine and report on metrics.
• Lead UK growth and contribute to US/APAC expansion.

Skills

Strategic marketing planning

B2B SaaS marketing

ROI analysis & metrics

Budget management

Energy and leadership

Tools

Marketing automation

CRM & analytics

Martech stack assessment

Job description

Warrington (hybrid, 2 to 3 days in the office) | Around £70,000 + benefits | Full time

Build it, run it, prove it.

Our client is an established, independent SaaS business in IT asset management, with a proven product, global enterprise customers and a strong reputation among the people who use it. What they don't yet have is marketing that matches the product.

A new Managing Director is investing in growth, and this is the first marketing hire in that plan. You'll own marketing from the ground up: write the 12 month plan, deliver it yourself, and show the numbers that justify building a team around you.

What you'll do

• Build and own a 12 month marketing plan with clear 3, 6 and 12 month milestones


• Set the foundations: positioning, messaging, ICP, channels and a measurement framework that proves ROI


• Drive demand through website, LinkedIn, content, email and campaigns, working closely with a growing sales team


• Audit the existing martech stack, decide what earns its keep, and make the budget work harder


• Turn a proven events programme, with senior speakers and C suite audiences, into a genuine pipeline engine


• Report on traffic, engagement, brand awareness and pipeline, and use the results to make the case for more investment


• Start with the UK, then help shape expansion into the US and APAC

What you'll bring

• B2B SaaS or technology marketing experience, ideally selling into IT or enterprise buyers


• A track record of both building plans and rolling your sleeves up to deliver them


• Comfort with numbers: you can show what worked, what didn't, and what the return was


• Confidence working with a lean budget and choosing where it goes


• Energy and personality. The Warrington office is around 30 people across sales, services, consulting, HR and finance, and they want someone who brings colour, ideas and momentum

Why this role

• A blank sheet with a strong product behind it


• Direct access to, and backing from, the Managing Director


• A real route to building and leading a team once the results land


• A business that values diverse backgrounds and people who stand out

The process

We run a consistent, respectful process: an initial conversation, a recorded video interview, a scenario based assessment, and a final presentation of your approach to the first 90 days.

We welcome applications from people of all backgrounds, ethnicities and genders.