Marketing Manager, ATG ENTERTAINMENT

Guardian Jobs; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

An exciting opportunity to join a vibrant Marketing and Communications team in Birmingham. As a Marketing Manager, you will lead impactful marketing campaigns that enhance audience engagement and drive ticket sales for a variety of performances. This role is pivotal in collaborating with creative talents and marketing agencies to maximize revenue, especially during a busy season of shows. If you are passionate about live entertainment and have a knack for strategic marketing, this position offers a chance to thrive in a dynamic and inclusive environment.

Qualifications

• Proven experience in planning and delivering marketing campaigns.
• Ability to engage diverse audiences and drive ticket sales.

Responsibilities

• Plan and execute marketing campaigns to increase ticket sales.
• Collaborate with producers and marketing agencies on campaigns.

Skills

Marketing Campaigns

Audience Engagement

Collaboration

Sales Opportunities Identification

Education

Degree in Marketing or related field

Job description

Marketing Manager

A fantastic opportunity to join the Marketing and Communications team at The Alexandra, Birmingham. The Marketing Manager reports to the Head of Marketing and Communications and is responsible for the Marketing and Communications Assistant, playing a key role in implementing effective marketing campaigns.

As Marketing Manager, you will plan and deliver marketing campaigns that drive ticket sales and revenue, nurture the audience base, and collaborate within the venue and with ATG’s central Marketing team. You will serve as the main contact for producers and marketing agencies in developing and delivering campaigns, and identify sales opportunities to increase occupancy and revenue.

Over the last 18 months, we have worked on marketing and communications strategies for major theatre shows including The Book of Mormon, Pretty Woman, An Officer and a Gentleman, and the world premiere of Here & Now - The Steps Musical. Our programming also includes drama, music, comedy, and venue activities such as free monthly lunchtime concerts. This vacancy comes at a crucial time as we prepare for a busy autumn featuring The Bodyguard, Miss Saigon, and a four-week Christmas run of Fiddler on the Roof.

The Alexandra in Birmingham is a receiving house presenting musicals, drama, comedy, and more. It contributes significantly to Birmingham and the West Midlands' cultural scene, welcoming over 300,000 visitors annually.

Our success is driven by our people. We are passionate about delivering live experiences to diverse audiences, showcasing top creative talent, and providing opportunities for our staff and partners to thrive.

We are a Disability Confident Committed Employer, supporting individuals with disabilities and long-term health conditions. We offer interviews or recruitment events to disabled candidates who meet the essential criteria and express interest in the scheme. For accessibility discussions prior to applying, please refer to our contact email in the job description.

We pride ourselves on being an equal opportunity employer, fostering an inclusive culture both onstage and off. Learn more about us and our values at atg.co.uk and careers.atg.co.uk.