Head of Marketing and Communications

Barn Theatre; Cirencester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative theatre is seeking a Head of Marketing & Communications to lead dynamic marketing strategies and audience development efforts. This pivotal role will enhance brand awareness and drive ticket sales through integrated campaigns and strong leadership. The successful candidate will thrive in a creative environment, managing a talented team and collaborating with various stakeholders to elevate the theatre's profile locally and beyond. If you are passionate about the arts and have a proven track record in marketing, this is an exciting opportunity to make a significant impact.

Benefits

Complimentary tickets to productions

Qualifications

• Minimum of 3 years in a senior marketing role within arts or creative sectors.
• Proven track record in executing high-impact marketing campaigns.

Responsibilities

• Develop and execute integrated marketing campaigns to drive ticket sales.
• Manage the marketing and box office teams, overseeing budget and performance.

Skills

Strategic Marketing

Audience Development

Digital Marketing

Project Management

Client Management

Communication Skills

Leadership

Education

Bachelor's Degree in Marketing or Related Field

Tools

Spektrix

Adobe Creative Suite

Canva

Job description

Direct message the job poster from Barn Theatre

Job Title: Head of Marketing & Communications – Barn Theatre & Barn Digital Media

Reports to: Executive Team

Responsible for: Marketing Team, Box Office Team, External Contractors, Barn Digital Media

Salary: Competitive, based on experience

Contract: Full-time, Permanent

About the Barn Theatre

The Barn Theatre is an award-winning producing house committed to creating bold, innovative, and high-quality theatre. Our mission is to entertain, inspire, and engage audiences by developing outstanding productions and fostering talent. With a vibrant programme of in-house productions, co-productions, and touring shows, we are dedicated to artistic excellence and audience development.

Role Overview

The Head of Marketing & Communications is a pivotal leadership role responsible for developing and implementing a dynamic marketing, communications, and audience development strategy to grow our audiences, maximise ticket sales, and elevate the Barn Theatre’s brand locally, nationally, and internationally. This role also leads Barn Digital Media (BDM), our in-house digital content and marketing agency, which provides services to external clients—primarily within the theatre and live entertainment industries.

The successful candidate will be a strategic and creative thinker with strong leadership skills, commercial acumen, and a deep understanding of how to drive audience engagement, develop new business, and deliver exceptional content.

Key Responsibilities

Barn Theatre Marketing & Communications

• Develop and execute integrated marketing campaigns to drive ticket sales growth, engagement, and brand awareness.
• Lead audience development strategies to grow and diversify attendance.
• Oversee the Barn Theatre’s brand across all platforms and communications.
• Create and commission compelling copy, visual assets, and digital content aligned with our artistic vision.
• Manage CRM and digital marketing platforms (including Spektrix), using data to inform campaign strategies and ensure a high-quality customer experience.
• Develop strong relationships with media outlets, secure press coverage, and manage PR activity.
• Collaborate with internal departments to support fundraising and community engagement initiatives.
• Line manage the marketing and box office teams, overseeing budget allocation and reporting on performance.
• Lead and manage Barn Digital Media, developing its brand and positioning as a leading provider of digital marketing and content services to external clients.
• Build and manage a sales pipeline of external projects, focusing on securing work across the theatre and live events industry.
• Serve as the key point of contact for BDM clients, ensuring excellent client management and communication.
• Conceive, plan, and execute high-quality content projects, from concept through to delivery—working collaboratively with the Barn’s in-house team, freelance creatives, and external partners.
• Manage in-house, freelance and contract-based talent, allocating resources and ensuring projects are delivered on time, on budget, and to an exceptional standard.
• Drive commercial growth and ensure profitability of BDM operations, contributing to the wider sustainability of the Barn Theatre.

Person Specification

• Minimum of 3 years’ experience in a senior marketing or communications role within the arts or creative sector.
• Proven experience in developing and executing high-impact marketing and audience development campaigns.
• Commercial mindset, with experience in client management, project delivery, and revenue generation.
• Strong digital marketing knowledge including CRM systems, social media strategy, and data analytics.
• Excellent leadership, team management, and interpersonal skills.
• Outstanding written and verbal communication skills.
• Strong project management and problem-solving abilities.
• A passion for theatre and a commitment to audience accessibility and engagement.
• Experience with Spektrix or similar ticketing/CRM systems.
• Familiarity with content creation tools (Adobe Creative Suite, Canva, etc.).
• Experience working in or with a content agency or creative production environment.
• Experience with filming and content creation would be beneficial.
• Understanding of commercial partnerships, touring, and arts fundraising marketing support
• Competitive salary based on experience.
• Complimentary tickets to Barn Theatre productions.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Performing Arts

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