Marketing Manager

ATG ENTERTAINMENT; Birmingham; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to join their vibrant team in Birmingham. This role offers the chance to lead innovative marketing campaigns that enhance audience engagement and drive ticket sales for a diverse range of live performances. As a key player in a creative environment, you will collaborate with various stakeholders to implement effective strategies that resonate with audiences. Join a passionate team dedicated to delivering exceptional live experiences and supporting creative talent, while playing a crucial role in shaping the cultural landscape of Birmingham.

Qualifications

• Experience in managing marketing campaigns for live events.
• Strong understanding of audience engagement and sales strategies.

Responsibilities

• Plan and deliver marketing campaigns to drive ticket sales.
• Coordinate with producers and marketing agencies for campaign execution.

Skills

Marketing Campaign Management

Audience Engagement

Sales Strategy Development

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Professional Marketing Certification

Tools

CRM Software

Email Marketing Platforms

Social Media Management Tools

Job description

Marketing Manager

A fantastic opportunity to join the Marketing and Communications team based at The Alexandra, Birmingham. The Marketing Manager reports to the Head of Marketing and Communications and is responsible for the Marketing and Communications Assistant, playing a key role in implementing effective marketing campaigns.

As Marketing Manager, you will be responsible for planning and delivering marketing campaigns that drive ticket sales and revenue, nurture the audience base, and coordinate with the venue and ATG’s central Marketing team. You’ll serve as the main contact for producers and marketing agencies in developing and executing campaigns, and you will identify sales opportunities to increase occupancy and revenue.

Over the last 18 months, we have worked on marketing strategies for major UK touring shows such as The Book of Mormon, Pretty Woman, An Officer and a Gentleman, and the world premiere of Here & Now - The Steps Musical. Our programming also includes drama, music, comedy, and venue events like monthly lunchtime concerts. This vacancy is crucial as we prepare for an upcoming busy season with shows like The Bodyguard, Miss Saigon, and a four-week Christmas run of Fiddler on the Roof.

The Alexandra in Birmingham is a receiving venue hosting musicals, drama, comedy, and more. It contributes significantly to Birmingham and the West Midlands culture, welcoming over 300,000 visitors annually.

Our success is rooted in our people. We are passionate about providing exceptional live experiences, supporting creative talent, and offering opportunities for our staff and partners to grow.

We are a Disability Confident Committed Employer, actively supporting disabled individuals and those with long-term health conditions. We offer interviews or recruitment events for eligible disabled candidates and retain applications for future opportunities where possible. If you wish to discuss accessibility, please contact us via the email provided in the job description.

We are proud to be an inclusive employer and strive to foster a diverse environment. Learn more about our values at atg.co.uk and careers.atg.co.uk.