B2B Marketing Manager

TN United Kingdom; Stafford; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

Ein innovatives Unternehmen im iGaming-Sektor sucht einen Marketing Manager, der die Markenbekanntheit steigert und die Nachfrage durch kreative Kampagnen und überzeugende Geschichten anregt. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung von Markenbotschaften, die Durchführung von Marketingkampagnen und die Erstellung von Inhalten, die die Herausforderungen im iGaming-Marketing ansprechen. Sie arbeiten eng mit Vertriebsteams zusammen, um Ressourcen zu erstellen, die den Verkaufsprozess unterstützen und die Markenpräsenz stärken. Wenn Sie eine Leidenschaft für Marketing und eine kreative Denkweise haben, ist dies die perfekte Gelegenheit für Sie, einen bedeutenden Einfluss in einem wachsenden Bereich zu haben.

Benefits

Unbegrenzte Urlaubstage

Gesundheitsplan

Flexibles Arbeitsumfeld

Wettbewerbsfähiges Gehalt + Bonus

Qualifications

• 4-7 Jahre B2B-Marketing-Erfahrung, idealerweise in Ad Tech oder SaaS.
• Ausgezeichnete Schreib- und Content-Erstellungsfähigkeiten.

Responsibilities

• Entwicklung der Markenstrategie und Positionierung für den iGaming-Sektor.
• Leitung integrierter Marketingkampagnen über digitale Kanäle.

Skills

B2B Marketing

Performance Marketing

Content Creation

Programmatic Advertising

SEO

Data Analysis

Tools

HubSpot

WordPress

Figma

Canva

Google Analytics

Job description

Social network you want to login/join with:

MOOT was launched in 2019 by eCommerce brand owners that had outgrown their existing Shopify solution, which was restricting their ability to scale. Due to a lack of modern advanced alternatives on the market, the decision was made to build an advanced eCommerce platform that would enable the growth of fast-growing brands on the next stage of their journey.

MOOT is already powering some of the UK and Europe's fastest-growing D2C brands, providing all the tools needed to internationalize, run multiple stores, and operate across multiple channels with ease. Recent advancements in the platform's AI capabilities are now driving unprecedented industry optimizations.

Who is Lift?

Lift is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, with clients such as Bet365, Hard Rock, Stake, and many more.

Lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV.

As iGaming expands globally and becomes more competitive and regulated, Lift leads the way with compliant, scalable advertising solutions that truly perform.

We’re now looking for an experienced Marketing Manager to elevate Lift’s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation.

What are we recruiting for?

As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users, in a privacy-first world.

You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.

What will you be doing?

• Brand Strategy & Positioning: Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.). Differentiate Lift in a crowded landscape through clear, credible storytelling.

• Campaign Execution: Lead integrated marketing campaigns across digital, social, events, content, and paid media. Tailor messaging for different audiences: operators, agencies, affiliates, and partners.

• Content & Thought Leadership: Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges. Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.

• Events & Partnerships: Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E). Coordinate stands, sponsorships, speaking opportunities, and lead-generation follow-ups.

• Website, SEO & Social: Maintain and evolve website content and structure to support iGaming positioning and SEO. Drive engagement on LinkedIn, X/Twitter, and other relevant channels.

• Sales & Revenue Enablement: Create resources that enable sales to communicate Lift’s value and close deals effectively. Align closely with commercial teams to refine messaging based on market feedback.

• Performance Tracking: Define KPIs and track the impact of marketing programs on brand visibility and pipeline. Use data to optimize spend, targeting, and creative.

What will you bring to the party?

• 4–7 years of B2B marketing experience, ideally in ad tech, martech, gaming, or SaaS.
• Deep understanding of performance marketing, programmatic advertising, and CTV.
• Knowledge of first-party data strategy, identity, and privacy trends.
• Exceptional writing and content creation skills.
• A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives.
• Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms.
• Bonus: Experience working in regulated markets or with compliance-sensitive industries.

What are we offering?

• A collaborative, startup-minded team that values initiative and creativity.
• A lead role in shaping the voice of a fast-growing brand in a booming vertical.
• Competitive salary + bonus - £50,000 DOE.
• Remote-friendly and flexible work environment - 3 days in office per week.
• Unlimited holidays.
• Health plan.
• Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem.