B2B Marketing Manager

Moot Group; Stafford; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

An innovative company is seeking a Marketing Manager to elevate its brand in the competitive iGaming market. This role involves developing brand messaging, leading integrated marketing campaigns, and creating impactful content. The ideal candidate will have a strong background in B2B marketing, particularly in ad tech or gaming, and possess exceptional writing skills. You'll work in a collaborative environment, shaping the voice of a fast-growing brand while enjoying a flexible work setup and competitive salary. Join a team that values creativity and initiative in a booming vertical.

Benefits

Unlimited holidays

Health plan

Remote-friendly work environment

Flexible work hours

Competitive salary

Opportunity for impact in iGaming

Qualifications

• 4–7 years of B2B marketing experience, ideally in ad tech, martech, gaming, or SaaS.
• Exceptional writing skills and a knack for compelling storytelling.

Responsibilities

• Lead integrated marketing campaigns across digital, social, and events.
• Own the content calendar and produce blogs, whitepapers, and guides.

Skills

B2B Marketing

Performance Marketing

Content Creation

Programmatic Advertising

SEO

Data Analysis

Brand Strategy

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

WordPress

Figma

Canva

Google Analytics

Job description

Who is Lift?

Lift is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake, and many more.

Lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV.

As iGaming expands globally and becomes more competitive and regulated, Lift is leading the way with compliant, scalable advertising solutions that truly perform.

We’re now looking for an experienced Marketing Manager to elevate Lift’s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation.

What are we recruiting for?

As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users, in a privacy-first world.

You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.

What will you be doing?

1. Brand Strategy & Positioning
2. Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.)
3. Differentiate Lift in a crowded landscape through clear, credible storytelling

Campaign Execution

1. Lead integrated marketing campaigns across digital, social, events, content, and paid media
2. Tailor messaging for different audiences: operators, agencies, affiliates, and partners

Content & Thought Leadership

1. Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges
2. Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.

Events & Partnerships

1. Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E)
2. Coordinate stands, sponsorships, speaking opportunities, and lead-generation follow-ups

Website, SEO & Social

1. Maintain and evolve website content and structure to support iGaming positioning and SEO
2. Drive engagement on LinkedIn, X/Twitter, and other relevant channels

Sales & Revenue Enablement

1. Create resources that enable sales to communicate Lift’s value and close deals effectively
2. Align closely with commercial teams to refine messaging based on market feedback

Performance Tracking

1. Define KPIs and track the impact of marketing programs on brand visibility and pipeline
2. Use data to optimize spend, targeting, and creative

What will you bring to the party?

• 4–7 years of B2B marketing experience, ideally in ad tech, martech, gaming, or SaaS
• Deep understanding of performance marketing, programmatic advertising, and CTV
• Knowledge of first-party data strategy, identity, and privacy trends
• Exceptional writing and content creation skills
• A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives
• Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms
• Bonus: Experience working in regulated markets or with compliance-sensitive industries

What are we offering?

• A collaborative, startup-minded team that values initiative and creativity
• A lead role in shaping the voice of a fast-growing brand in a booming vertical

• Competitive salary + bonus - £50,000 DOE

• Remote-friendly and flexible work environment - 3 days in office per week

• Unlimited holidays
• Health plan
• Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem