Brand Manager

Nestle; Fernhill; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Potential, discretionary annual bonus

Generous pension scheme - up to 12%

12 flexible days on top of 25-day ent.

2 paid volunteering days

A focus on personal development and 성장

Job summary

Nestlé Professional is seeking a Brand Manager to shape the strategy and long‑term plans for MAGGI in the UK. You will lead strategic projects end‑to‑end, ensuring brand equities are maintained and accelerated while collaborating with commercial teams.

You will develop insights from shopper data, manage budgets, and influence senior stakeholders to drive growth across the marketing mix. This is a full‑time position based in Gatwick with competitive benefits.

Qualifications

• Experience in developing clear brand strategy and long‑term brand plans.
• Strong commercial acumen with ability to deliver sales and profit targets.
• Ability to translate shopper/consumer insights into actionable initiatives.

Responsibilities

• Develop a clear brand strategy and long-term plans for MAGGI in the UK.
• Deliver sales and profit targets by working with commercial teams.
• Understand UK Foodservice, monitor competition and customer behavior to adapt plans.
• Develop data insights to drive evidence-based initiatives across the marketing mix.
• Lead packaging artwork changes and coordinate with print managers.

Skills

Brand management

Strategic planning

Data analytics

Budget management

Stakeholder engagement

Job description

As a Brand Manager you will help define the strategy and build long-term plans for key parts of the MAGGI portfolio, leading key strategic projects, end to end. You will support the Senior Brand Manager to manage all elements of the marketing mix ensuring brand equities are maintained and accelerated to achieve great results.,

• Supporting the development of a clear brand strategy and long-term brand plans, ensuring all brand activities adhere to brand purpose & strategy.
• Delivering agreed sales & profit targets for the brands you support, working closely with our commercial teams.
• Developing a comprehensive understanding of UK Foodservice including media, trade, competition and customer/audience behaviour. Closely monitoring to identify marketing issues and opportunities, & ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
• Developing strong data analytical skills to generate shopper & consumer insight and turn our strategies into actionable and executable initiatives.
• Supporting the development and implementation of marketing activity across all areas of the marketing mix, working collaboratively with external agencies where needed on elements such as creative development, media planning, advertising, digital (including social media platforms), consumer promotions, PR, sampling and Customer activation, working with Customer Activation Manager
• Constantly evaluating the effectiveness of marketing programmes & brand performance, adjusting plans in line with learnings.
• Working collaboratively with above-market, retail colleagues & broad cross-functional teams identify & deliver a strong innovation, and best in class product renovation, pipeline to drive growth.
• Collaborate internally with e-Business functions to ensure competitive advantage for MAGGI in the digital environment.
• Support the team in the delivery and development of key initiatives on the Savoury Food sustainability roadmap.
• Coordinate and supervise all packaging artwork changes and communication with print managers.
• Leading careful brand budget management of the PFME budgets. To be successful in this role, you will either have some fantastic marketing experience under your belt whilst being very commercially astute.

You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brands, you will have strong project management and analytical skills whilst being a conscientious team player. Pro-activity and enthusiasm are essential elements for this role.

You’ll also:

• Have the ability to influence at senior levels both internally and externally, locally & above market.
• Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
• Be able to run sizable projects and work streams from concept to delivery.
• Have prior knowledge of running multi-pronged communications programmes.
• Be able to demonstrate your experience of leading new product launches.

We have an exciting opportunity for an exceptional B2B Brand Manager to join the Nestlé Professional Food & Commercial team based in Gatwick. This role will report directly into the Senior Brand Manager for Savoury Food and will see you work on our exciting Savoury Food Brand MAGGI as we strive to deliver best in class marketing activities that support us to achieve our commercial objectives.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocer A little bit about us Nestlé Professional ("NP") is our Business-to-Business food service arm, which specialises in the Out of Home solutions market. NP operates successfully in an enormous marketplace and is an ambitious growth driver for Nestlé. The team's aim is to inspire growth in our partners, by providing branded, creative solutions that help our customers develop their business, ultimately driving footfall and increasing their profit. In the Food & Commercial team we have created an exciting environment where we all feel we belong, we are the best we can be, and we win together. We want people to feel they can be themselves, dare greatly and believe their best is yet to come. MAGGI is one of Nestlé's most well-known global brands, established over 100 years ago. In UK there is a broad portfolio of ingredients and products from gravy and tomato sauces to coconut milk powder, providing support to chefs across the UK to serve up great good to their guests. Marketing at Nestlé gives you experience of the full mix of disciplines, from generating brand strategy to executing annual plans, leading exciting innovation and renovation initiatives, creating engaging communications and working closely with our sales customer colleagues to engage our B2B customers. You'll be working daily with cross-functional teams to make your plans come to life.

Salary £40,000 - £45,000 depending on experience. Some of our other fantastic benefits

• Potential, discretionary annual bonus
• Generous pension scheme - up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth

This is a full‑time opportunity, but we are always open to discuss individual's flexible working needs so please speak to us during the recruitment process on what this could look like.