Brand Manager

Samworth Brothers; East Midlands; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company pension scheme

Health and well-being discounts

Employee discount scheme

Annual pay reviews

Profit related pay

Extended leave

Free on-site parking

Training and growth opportunities

Job summary

Samworth Brothers is seeking a Brand Manager to shape and deliver the brand strategy for Food For Now, acting as brand guardian across channels. You will work with Category, NPD, Commercial, Sales and Operations to drive commercial growth through compelling campaigns and launches.

You will partner with external agencies and key customer accounts, translating strategy into practical plans and ensuring consistent, high‑quality creative output across packaging, digital and in-store experiences.

Qualifications

• Brand management experience in FMCG or consumer goods.
• Ability to translate strategy into practical plans and campaigns.
• Strong stakeholder management and cross-functional collaboration.
• Experience working with agencies to deliver creative and media activity.
• Commercial mindset with focus on performance and growth.

Responsibilities

• Develop and deliver annual brand plans aligned to customer and business strategies.
• Lead brand activation across launches, packaging, eCommerce and experiential marketing.
• Manage packaging design assets and branded collateral development.
• Collaborate with Category and NPD teams on product development and launches.
• Create marketing materials for trade, consumer and online channels.
• Support PR and brand awareness initiatives across the business.

Job description

About The Role

Are you a creative and commercially minded marketer with a passion for building brands that stand out? We're looking for a talented Brand Manager to join our Marketing Team and play a key role in shaping and delivering our brand strategy across a fast-paced and growing food business. Based within Food For Now, you'll act as the guardian of our brands, ensuring consistency, innovation and impactful activation across multiple channels.

Reporting to the Head of Marketing, you'll be responsible for developing and executing annual brand plans, driving successful product launches, and creating engaging marketing campaigns that strengthen brand awareness and support commercial growth. You'll work closely with colleagues across Category, NPD, Commercial, Sales and Operations, as well as external agencies and key customer accounts.

Key Responsibilities

• Develop and deliver annual brand plans aligned to customer and business strategies.
• Lead brand activation projects across product launches, packaging, eCommerce and experiential marketing.
• Manage the development of packaging, design assets and branded collateral.
• Partner with Category and NPD teams to support new and existing product development projects.
• Create compelling marketing materials for trade, consumer and online channels.
• Support PR and brand awareness initiatives across the business and wider industry.

About You

We believe success comes from collaboration and diverse perspectives. At Samworth Brothers, we value team players who are driven to achieve great results together. You'll bring the following skills and experience:

• You will have experience in brand management, marketing or category/brand activation (FMCG experience is a plus)
• Having confidence to shape strategy, turning it into practical plans and campaigns
• Bringing strong stakeholder skills and the ability to work across teams with pace and clarity
• You will demonstrate experience working with agencies and partners to deliver high-quality creative and media activity
• Evidencing strong commercial thinking, with an eye for performance, margin and growth opportunities
• You will have a structured approach to planning, prioritising and delivering multiple projects at once

What We Offer

We’re building a workplace where different ways of thinking are not just welcomed but supported, with clear communication, flexible processes, and a commitment to continuous improvement so everyone can thrive.

• Company pension scheme
• Access to health and well-being support, such as healthcare, optical and dental discounts
• Employee discount scheme
• Experience annual pay reviews
• Profit related pay
• Opportunity for extended leave
• Free on-site parking
• Unlock your potential through training and growth opportunities

About Us

Food For Now specialises in the daily delivery of short shelf-life products, serving a wide range of customers with an equally diverse portfolio of brands and offerings. Agile, responsive, and growing rapidly, we're proud to be helping retailers meet the demands of today's fast-paced food landscape.

At Food For Now, we're more than just a logistics and supply operation—we're a family. Our collaborative culture and strong team spirit help us support one another and achieve great things together. As part of a well-established group, we offer stability, opportunity, and a place where you can truly thrive.

Ready to make a difference? Join us and be part of something special!

We're proud to be an Equal Opportunities employer making diversity and inclusion a core part of everything we do. We also actively welcome applications from neurodivergent individuals and are committed to a recruitment process that's fair, respectful, and free from bias. If you need any adaptations to the application or interview process, please do let us know.

Samworth Brothers do not engage with unlicensed gangmasters or third parties. Samworth Brothers will NEVER ask you for money in order to provide you with employment. If you are in any doubt, please contact an official Samworth Brothers representative.