Marketing manager

Smile Dental Care UK; Slough; On-site; GBP 65,000 - 90,000; Full time

Job summary

Smile Dental Care UK is seeking an exceptional Marketing Manager to own the marketing function and drive the next growth phase. You will lead a high-performing team, set KPIs, and relentlessly optimize campaigns across Meta, Google and other channels to convert leads into patients.

The role emphasizes AI-enabled marketing, data-driven decision making and a hands-on, commercially minded leadership style in a multi-site UK organisation (Slough or London Limehouse).

Qualifications

• Experience leading a marketing function with KPI accountability.

Responsibilities

• Develop and own marketing strategy and execution with a focus on new patients, enquiries, online bookings and revenue.

Skills

Team leadership

Campaign management

Digital marketing

Lead generation

AI & MarTech

Data analysis

Commercial mindset

Project management

Tools

Marketing automation

CRM systems

AI tools

Job description

Smile Dental Care | Growth | AI | Digital | Campaigns | Leadership

Smile Dental Care is growing, and we’re looking for an exceptional Marketing Manager to lead our marketing function and help drive the next stage of our growth.

This is not a traditional marketing role.

We want a commercially minded, hands‑on marketing leader who understands AI, technology, digital marketing, campaigns, lead generation and conversion — and who is excellent at leading and developing a high-performing team.

THE ROLE

You will take ownership of our marketing strategy and execution, with a clear focus on: New patients → enquiries → online bookings → treatment → revenue.

• Leading, motivating and developing the marketing team
• Setting clear KPIs and holding the team accountable
• Creating a high-performance culture
• Coaching team members and helping them develop their skills
• Delegating effectively while maintaining accountability
• Managing workload, priorities and deadlines
• Recruiting and developing talent as the team grows
• Bringing energy, creativity and structure to the marketing function

We don’t want a manager who simply allocates tasks.

We want a leader who gets the best out of people.

CAMPAIGN MANAGEMENT

You must be highly experienced in planning, launching, managing and optimising marketing campaigns.

You Will

• Develop campaign strategies and objectives
• Manage campaigns across Meta, Google and other digital channels
• Coordinate creative, content, targeting and landing pages
• Monitor performance throughout the campaign
• Test, learn and optimise
• Track leads, bookings, conversion and revenue
• Report on genuine ROI
• Quickly identify what is and isn’t working
• Scale successful campaigns

You should be able to take a campaign from an idea to execution to measurable commercial results.

AI & Technology — Essential

We are looking for someone who embraces AI and technology as part of everyday marketing. You should already be using AI to work smarter, faster and more effectively.

We’re Particularly Interested In Experience With

• Generative AI
• AI-assisted content and creative development
• AI-powered campaign optimisation
• Data analysis and insights
• Marketing automation
• CRM and lead-generation technology
• AI personalisation
• Workflow automation
• Emerging MarTech

We Don’t Want Someone Who Joins And Says

"We need to bring an agency in to show us how AI works."

We want someone who already understands it, uses it and is excited about what’s next.

COMMERCIAL MINDSET

Marketing at Smile Dental Care is about growth.

You Will Be Expected To Understand And Influence

Leads → enquiries → appointments → new patients → treatment value → revenue → ROI.

You Will Be

• An exceptional team leader
• An experienced campaign manager
• Commercially driven and highly data-led
• Excellent at digital marketing and lead generation
• Highly confident with AI and emerging technology
• Hands-on and proactive
• Creative but commercially focused
• Organised and highly accountable
• Comfortable managing multiple campaigns and priorities
• Passionate about testing, learning and improving
• Able to work at pace in a growing multi-site organisation

UK-based |Slough or London Limehouse

Smile Dental Care

If you are an outstanding marketing leader who understands people, campaigns, AI, technology and commercial growth, we want to hear from you.

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