Head of Marketing

RSD Recruitment; Thatcham; On-site; GBP 80,000 - 120,000; Full time

Job summary

RSD Recruitment seeks an experienced Head of Marketing to own marketing for a growing B2B business. You will lead the overall strategy with a strong emphasis on digital growth and new business generation.

You will drive AI-led demand generation, SEO/PPC, website optimisation, CRM and marketing automation, content and campaigns while measuring ROI and reporting results.

Qualifications

• Senior B2B marketing experience required.
• Experience using AI in marketing and data-driven decision making.
• Strong digital and lead-generation experience.
• CRM and marketing automation experience.
• Knowledge of SEO and PPC.

Responsibilities

• Lead the overall marketing strategy with a strong focus on digital growth and generating new business.
• Oversee digital marketing and customer acquisition campaigns.
• Drive AI-led demand and lead generation and conversion optimization.
• Manage content, social media, campaigns, analytics and reporting.

Skills

Senior B2B marketing

Digital marketing

Lead generation

SEO

PPC

AI in marketing

CRM & automation

Website optimization

Analytics & ROI

Content & copywriting

Job description

We're looking for an experienced Head of Marketing to take ownership of marketing for an established and growing B2B business.

This is a commercially focused role centred around:

Digital Growth | AI | Demand Generation | Lead Generation

We're looking for someone who can turn marketing activity into real commercial opportunities and measurable growth.

The Role:

You’ll lead the overall marketing strategy, with a strong focus on digital growth and generating new business.

You’ll be responsible for:

• Digital marketing and acquisition
• AI-led demand and lead generation
• SEO and PPC
• Website and conversion
• CRM and email marketing
• Marketing automation
• Content and social media
• Campaigns
• Customer acquisition and retention
• Analytics and reporting

This is a particularly important part of the role.

We're looking for someone who understands how AI, automation and data can be used to generate demand and find new customer opportunities.

You’ll be expected to look at how AI can improve:

• Prospecting
• Customer targeting
• Content
• Marketing automation
• Conversion

We’re particularly interested in candidates who have already used AI within a commercial marketing environment and can demonstrate the results.

About You

You’ll ideally have:

• Senior B2B marketing experience
• Strong digital and lead-generation experience
• SEO and PPC experience
• Experience using AI in marketing
• CRM and automation experience
• Website and conversion experience
• A strong understanding of data and analytics
• Experience measuring marketing ROI
• Strong content and copywriting skills
• The ability to develop strategy and execute it

Experience in industrial, engineering, equipment rental, automotive, logistics, construction, manufacturing or warehousing would be beneficial.

The Opportunity

You’ll be joining an established business with 40+ years of industry experience and a nationwide customer base.

There is a genuine opportunity to shape the marketing function and make it more:

You’ll have the ownership to build the strategy, introduce new ideas and help shape the next stage of business growth.

What Success Looks Like

More opportunities.

Measurable growth.

If you know how to combine AI, digital marketing and commercial thinking to generate genuine business opportunities, we’d like to hear from you.