Marketing Manager

Frey Consulting Group; Duxford; On-site; GBP 55,000 - 75,000; Full time

Job summary

Frey Consulting Group is seeking an experienced Marketing Manager based in the UK. You will develop and execute the overall marketing and brand strategy, lead a small team and drive digital channels, AI-enabled workflows and e-commerce performance.

The role requires strong strategic, digital and hands-on marketing experience, with a track record of managing campaigns from concept to delivery and collaborating with senior leadership to create measurable business value.

Qualifications

• At least 5 years' experience within marketing, including management-level responsibility.
• Experience leading and developing a small marketing team.
• Strong digital marketing knowledge across SEO, PPC, email, social media, analytics and CMS platforms.
• Practical experience using generative AI within day-to-day marketing activity.
• Understanding of how AI can support research, content, production and workflows.
• Strong analytical skills with the ability to turn data into commercial action.

Responsibilities

• Develop and deliver the overall marketing and brand strategy.
• Create annual marketing plans aligned with commercial and growth objectives.
• Lead, mentor and develop a small marketing team.
• Use AI and emerging technology to improve market research and marketing effectiveness.
• Oversee digital marketing including SEO, PPC, email, social media and website activity.
• Drive e-commerce performance through content, conversion optimization and analytics.
• Develop engaging content across digital channels, campaigns and materials.
• Lead integrated campaigns, launches, promotions and events.
• Present marketing performance and recommendations to senior leadership.

Skills

Marketing strategy

Team leadership

Digital marketing

AI in marketing

Analytical skills

Communication

Education

Marketing degree

Professional qualification

Tools

Google Analytics

SEO tools

CMS platforms

PPC platforms

CRM systems

Job description

The Role

As Marketing Manager, you will:

• Develop and deliver the overall marketing and brand strategy
• Create annual marketing plans aligned with commercial and growth objectives
• Lead, mentor and develop a small marketing team
• Use AI and emerging technology to improve market research, customer insight and marketing effectiveness
• Develop AI-assisted workflows to improve productivity and reduce repetitive manual activity
• Oversee digital marketing including SEO, PPC, email, social media and website activity
• Drive e-commerce performance through content, conversion optimisation and analytics
• Develop engaging content across digital channels, campaigns, case studies and supporting materials
• Lead integrated campaigns, launches, promotions and events
• Use customer, competitor and market data to identify new commercial opportunities
• Manage external agencies, suppliers and media partners
• Work closely with Sales and other internal teams to ensure marketing activity delivers measurable commercial value
• Present marketing performance, insight and recommendations to senior leadership

What We’re Looking For

You will be an established Marketing Manager with a strong combination of strategic, digital and hands-on marketing experience.

Ideally, you will bring:

• At least 5 years' experience within marketing, including management-level responsibility
• Experience leading and developing a small marketing team
• Strong digital marketing knowledge across SEO, PPC, email, social media, analytics and CMS platforms
• Practical experience using generative AI within your day-to-day marketing activity
• An understanding of how AI can support research, content, creative production and marketing workflows
• Strong analytical skills with the ability to turn data and insight into commercial action
• Experience managing integrated marketing campaigns from concept through to delivery
• Excellent communication and stakeholder management skills
• A relevant marketing, business or professional qualification
• The confidence to work directly with senior leadership while remaining comfortable getting involved in delivery

Experience within a B2B, trade, manufacturing, technical or product-led environment would be advantageous, although we are equally interested in strong marketers from other commercially focused sectors.

Why Apply?

This is not a role where you will simply inherit a marketing calendar and keep things ticking over.

You will have the opportunity to influence the future direction of the marketing function, introduce new ideas and technology, develop a team and work closely with senior leadership to ensure marketing plays a central role in the continued growth of the business.

For someone who enjoys combining strategy with delivery and is excited by the potential of AI and modern marketing technology, this is a fantastic opportunity to make a genuine impact.

Please note that we are not able to provide support with visa sponsorships and all applicants must be based in the UK and hold valid right to work in