Marketing Campaign & Content Manager

Colosseum Dental Group; Crawley; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Your Birthday Off

UK Healthcare Cashplan

Critical Ill Health Cover

Blue Light Discount Card

Pension

Benefiz & Enjoy Benefits Scheme

Cycle2work Scheme

Discounted Technology

Gym Memberships

Holiday Buy Scheme

Employee Assistance Programme

Annual Conference

Summer Party

Job summary

Colosseum Dental Group is recruiting a Marketing Campaign & Content Manager to lead our campaigns, content and practice-support ecosystem across the UK.

You will own social media, SEO & PPC, oversee content, media planning and onboarding of newly acquired clinics, aligning campaigns with business goals. The role blends strategic planning with hands-on delivery and requires a commercial mindset.

Qualifications

• 5+ yrs experience in a marketing role, ideally within clinical, healthcare or dental sector.
• Strong social media strategy expertise, content creation & community management across multiple platforms.
• Excited about technology and opportunities and potential it can create for marketers.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Executing and evolving our marketing campaigns, driving engaging content creation, managing practice marketing support and building the infrastructure and systems that enable efficient campaign delivery across the organisation.
• Social Media Strategy & Content Management (including channel & engagement growth)
• SEO (alongside our agency)
• Overall Digital Presence
• Practice Acquisition Integrations - building brand/marketing infrastructure for clinics, aligned with growth objectives
• Practice Marketing Support (across all channels, typically patient acquisition)
• Media Planning, Buying and Delivery
• Event Management & Delivery
• Line-manage and Mentor Marketing Executive (shared report)
• Website Management (CMS – shared ownership)

Skills

Social media strategy

Content creation

Community management

Video content

Copywriting

Data analysis

Project management

Strategic planning

Microsoft Office

Canva

Brand awareness

Stakeholder management

French language (advantage)

Tools

Google Ads

SEO

CMS

Analytics

PPC

Job description

We are proud to be a certified Great Place to Work (2026-2027) for a 5 th year running and the only dental group in the UK to be officially certified a Great Place to Work™. We are one of the UK's Best Workplaces™ for Women, Development, Healthcare & Wellbeing!

We are at an exciting stage in our growth and have a newly created opportunity for a Marketing Campaign & Content Manager to join us on this journey! You will be the creative heartbeat of our campaign, content and practice-support ecosystem, responsible for planning and delivering marketing campaigns that support our practices, strengthen our brand, grow our portfolio and help drive patient growth across the business.

You will lead our social media strategy, oversee content creation, manage SEO and PPC activity, co-ordinate media planning/advertising, support the successful onboarding of newly acquired clinics and work collaboratively to ensure campaigns are joined-up, effective and aligned with our wider business objectives. You will also oversee the daily operations of our brand-level and regional marketing activity; balancing creative storytelling and compelling content with commercial rigour and meticulous planning.

You will have the freedom to build something from the ground up in this new role, as we create a marketing function that combines strategic and creative thinking with practical support for our practices, providing easy access to high-quality marketing expertise when needed and you’ll be key to shaping how that works.

Hours: Monday to Friday, 37.5 hours per week

• Your Birthday Off – a paid day off to celebrate your special day if it falls on a working day!
• UK Healthcare Cashplan- claim cash back for everyday healthcare costs up to an annual limit including prescriptions, opticians, physiotherapy and osteopath & health screenings. Children can also be added free of charge!
• Critical Ill Health Cover- financial support in the event of a serious health condition, ensuring you & your loved ones are protected during challenging times
• Blue Light Discount Card- exclusive discounts for NHS & emergency service workers
• Pension- our private pension plan will help you save for retirement
• Benefiz & Enjoy Benefits Scheme- discounts, rewards & perks on 100’s of household brands as well asCycle2work Scheme,Discounted Technology&Gym Memberships
• Holiday Buy Scheme- buy additional holiday to enjoy in winter or summer time!
• Employee Assistance Programme- access for you & your dependents to confidential counselling, advice & assistance 24 hours a day, 7 days a week
• Plus many more… including ourAnnual Conference&Summer Party!

About You

Ideally, we are looking for someone who is commercially minded, creatively confident, comfortable taking ownership, enjoys moving between strategic planning and hands-on delivery, brings ideas, enjoys solving problems and is motivated by seeing their work make a tangible difference and will thrive in a non-hierarchical, friendly, high-functioning environment.

• 5+ yrs experience in a marketing role, ideally within clinical, healthcare or dental sector
• Strong, proven social media strategy expertise, content creation & community management across multiple platforms
• Excited about technology and opportunities and potential it can create for marketers
• Proficiency with Microsoft Office Suite
• Good commercial acumen, recognise growth opportunities and areas for improvement
• Confident content creator with excellent written communication and copywriting skills
• Comfortable creating and appearing in video content and helping others to do the same
• Solid working knowledge of digital marketing channels, tools and platforms (Google Ads, PPC, SEO, CMS, analytics)
• A good eye for design; ideally with an ability to use Canva or other design software (we have a designer, but basic design abilities would be an advantage)
• Good analytical skills and ability to use data to inform strategy, measure performance and drive optimisation
• Excellent project management workflow skills and ability to manage multiple projects, stakeholders and priorities
• Strong creative thinking, confidence to innovate, test new ideas and push boundaries
• Excellent people skills, able to collaborate, influence and motivate others at all levels
• Enthusiastic and fast paced and able to maintain quality and attention to detail
• Hybrid role and prepared to travel to practices across the UK and attend company events
• French language skills would be advantageous but not essential

The main duties will include:

Executing and evolving our marketing campaigns, driving engaging content creation, managing practice marketing support and building the infrastructure and systems that enable efficient campaign delivery across the organisation:

• Social Media Strategy & Content Management (including channel & engagement growth)
• SEO (alongside our agency)
• Overall Digital Presence
• Practice Acquisition Integrations - building brand/marketing infrastructure for clinics, aligned with growth objectives
• Practice Marketing Support (across all channels, typically patient acquisition)
• Media Planning, Buying and Delivery
• Event Management & Delivery
• Line-manage and Mentor Marketing Executive (shared report)
• Website Management (CMS – shared ownership)

About Us

Colosseum Dental UK isn’t just another healthcare provider; we are a leading dynamic force in the pan-European Colosseum Dental Group. With over 80 cutting-edge clinics across the UK, our mission is simple: to deliver world-class patient care through clinical excellence and a deeply people-first approach. We focus on three critical pillars:

Recruitment and B2B Marketing: Attracting exceptional clinical talent, acquiring established and thriving practices, elevating brand awareness, and forging strategic partnerships to drive our business growth.

Brand-led Patient Marketing: Creating a compelling, trusted brand presence that resonates nationwide and locally, while driving patient acquisition and supporting key growth targets across all regions.

Localised Patient Marketing: Supporting our practices to deliver tailored, community-focused campaigns and marketing activity that reflects the unique needs of each practice location.

New Practice Onboarding: Auditing and implementing marketing infrastructure for newly acquired clinics to ensure brand alignment and continuity.