Marketing Manager

Marketing - Urban Playground Holdings; Nottingham; On-site; GBP 60,000 - 85,000; Full time

Job summary

Urban Playground is seeking a Marketing Manager to translate commercial priorities into creative, measurable marketing plans across its brands and Nottingham venues. You will own campaign planning, creative quality and agency coordination while driving performance and brand consistency.

The role requires strong creative judgement, analytical confidence and effective team leadership. You will report to the Head of Commercial and collaborate with Sales and site teams to optimise revenue.”

Qualifications

• Experience planning and delivering integrated marketing campaigns.
• Strong understanding of digital marketing, CRM/email, paid media, organic social, website/CMS and customer journey principles.
• Ability to interpret marketing data and turn findings into actions and recommendations.
• Experience managing agencies, suppliers, briefs, budgets and timelines.
• Strong written and verbal communication skills for briefs, reports and presentations.
• Confident with CRM, analytics and reporting platforms; HubSpot experience is desirable.

Responsibilities

• Translate commercial objectives and customer insight into clear marketing plans and campaigns.
• Own the campaign calendar from concept to delivery, optimisation and post-campaign analysis.
• Develop concepts, messaging and briefs while upholding brand standards.
• Lead agency partners across paid media, organic social, PR, content and other disciplines.
• Challenge agency recommendations using performance data and commercial priorities.
• Own marketing performance reporting across CRM, website, bookings and campaigns.
• Identify segmentation, lifecycle and campaign opportunities using customer insight.
• Monitor spend against budgets with accurate PO, invoices and tracking.
• Collaborate with Sales, Operations and site teams to align campaigns with venue priorities.
• Develop the Marketing Executive and ensure day-to-day operations are organised and delivered.
• Review campaign effectiveness and recommend tests or investments based on data.
• Monitor competitor activity and industry trends to inform future plans.

Skills

Campaign planning

Digital marketing

CRM/Email marketing

Agency management

Analytics & reporting

Communication skills

Briefing & creative briefs

HubSpot familiarity

Job description

Job Title: Marketing Manager

Department: Marketing

Location: Urban Playground Head Office, Nottingham

Open to Salary negotiation

Role Description

The Marketing Manager is responsible for translating Urban Playground's commercial priorities into clear, creative and measurable marketing plans across its brands and locations. Reporting to the Head of Commercial, the role owns campaign planning, creative quality, agency coordination, delivery and performance, ensuring activity is on brand, commercially aligned and continually optimised.

This hands-on role requires strong creative judgement, brand instinct, analytical confidence and exceptional attention to detail. Managing the Marketing Executive, the Marketing Manager will turn insight into action, provide clear performance reporting and recommendations, and independently manage day-to-day marketing decisions within the commercial framework set by the Head of Commercial.

Essential Duties and Responsibilities

• Translate commercial objectives, revenue priorities and customer insight into clear marketing plans and integrated campaigns across Urban Playground brands.
• Own the campaign calendar from concept and briefing through delivery, optimisation, reporting and post-campaign learning.
• Develop campaign concepts, messaging and creative briefs, maintaining strong brand standards and approving routine creative output.
• Lead specialist agency partners across paid media, organic social, PR, content and other disciplines, setting clear briefs, deadlines, deliverables and performance expectations.
• Challenge agency recommendations using performance data, customer insight and commercial priorities, ensuring activity remains focused on business outcomes.
• Own marketing performance reporting, combining agency, CRM, website, booking and campaign data to identify learning, actions and recommendations for the Head of Commercial.
• Use CRM and customer insight to identify segmentation, lifecycle, retention, reactivation and campaign opportunities, coordinating execution through the Marketing Executive and specialist partners.
• Monitor marketing spend against agreed budgets and plans, supported by accurate PO, invoice and spend tracking from the Marketing Executive.
• Work closely with Sales, Operations and site teams to align campaigns, launches and activations with pipeline, booking, revenue and venue priorities.
• Manage and develop the Marketing Executive, setting priorities and ensuring day-to-day marketing operations are organised, accurate and delivered on time.
• Continuously review campaign and channel effectiveness, recommending tests, changes or investment shifts where evidence supports them.
• Monitor competitor activity, customer behaviour and relevant marketing trends, applying useful insight to future plans and opportunities.

Skills and Requirements

Technical

• Proven experience planning and delivering integrated marketing campaigns in a broad marketing role.
• Strong understanding of digital marketing, CRM/email, paid media, organic social, website/CMS and customer journey principles.
• Ability to interpret marketing and commercial data and turn findings into clear actions and recommendations.
• Experience managing agencies, suppliers, creative briefs, campaign budgets and delivery timelines.
• Strong written and verbal communication skills, with confidence producing clear briefs, reports and presentations.
• Confident using CRM, analytics and reporting platforms; HubSpot experience is desirable.
• Experience in leisure, hospitality, attractions, entertainment or another consumer-led multi-site environment is advantageous.

Personal

• Strong creative judgement and brand instinct, with the confidence to challenge work that does not meet the required standard.
• Commercially minded and curious, able to connect marketing activity to customer behaviour, bookings and revenue.
• Exceptional attention to detail without losing sight of the overall objective.
• Proactive and accountable, comfortable taking ownership of decisions without continual direction.
• Analytical and questioning, able to explain what performance data means and recommend what should happen next.
• Highly organised and able to manage multiple brands, campaigns, agencies and deadlines while maintaining quality.
• A confident, collaborative communicator and supportive people manager who delegates effectively and develops capability.
• Calm, adaptable and solutions-focused, with a strong bias towards completing work and closing loops.

Compensation: To be discussed