Campaigns & Brand Marketing Manager

Marketing - Urban Playground Holdings; Nottingham; On-site; GBP 60,000 - 85,000; Full time

Job summary

Urban Playground is seeking a Marketing Manager to translate commercial priorities into creative, measurable marketing plans across its brands and Nottingham venues. You will own campaign planning, creative quality and agency coordination while driving performance and brand consistency.

The role requires strong creative judgement, analytical confidence and effective team leadership. You will report to the Head of Commercial and collaborate with Sales and site teams to optimise revenue.”

Qualifications

• Experience planning and delivering integrated marketing campaigns.
• Strong understanding of digital marketing, CRM/email, paid media, organic social, website/CMS and customer journey principles.
• Ability to interpret marketing data and turn findings into actions and recommendations.
• Experience managing agencies, suppliers, briefs, budgets and timelines.
• Strong written and verbal communication skills for briefs, reports and presentations.
• Confident with CRM, analytics and reporting platforms; HubSpot experience is desirable.

Responsibilities

• Translate commercial objectives and customer insight into clear marketing plans and campaigns.
• Own the campaign calendar from concept to delivery, optimisation and post-campaign analysis.
• Develop concepts, messaging and briefs while upholding brand standards.
• Lead agency partners across paid media, organic social, PR, content and other disciplines.
• Challenge agency recommendations using performance data and commercial priorities.
• Own marketing performance reporting across CRM, website, bookings and campaigns.
• Identify segmentation, lifecycle and campaign opportunities using customer insight.
• Monitor spend against budgets with accurate PO, invoices and tracking.
• Collaborate with Sales, Operations and site teams to align campaigns with venue priorities.
• Develop the Marketing Executive and ensure day-to-day operations are organised and delivered.
• Review campaign effectiveness and recommend tests or investments based on data.
• Monitor competitor activity and industry trends to inform future plans.

Skills

Campaign planning

Digital marketing

CRM/Email marketing

Agency management

Analytics & reporting

Communication skills

Briefing & creative briefs

HubSpot familiarity

Job description

Urban Playground is seeking a Marketing Manager to translate commercial priorities into creative, measurable marketing plans across its brands and Nottingham venues. You will own campaign planning, creative quality and agency coordination while driving performance and brand consistency.

The role requires strong creative judgement, analytical confidence and effective team leadership. You will report to the Head of Commercial and collaborate with Sales and site teams to optimise revenue.”