Growth Marketing Manager - Brand & Campaigns Lead

Marketing - Urban Playground Holdings; Nottingham; On-site; GBP 42,000 - 64,000; Full time

Job summary

Urban Playground Holdings is seeking a Marketing Manager in Nottingham to translate commercial priorities into clear, creative, and measurable marketing plans across its brands and venues. You will own campaign planning, creative quality, agency coordination, delivery and performance, ensuring activity is on brand and commercially aligned.

The role requires strong creative judgement, brand instinct, analytical confidence, and meticulous attention to detail.

Qualifications

• Proven experience planning and delivering integrated marketing campaigns.
• Strong understanding of digital marketing, CRM/email, paid media, organic social, website/CMS and customer journey principles.
• Ability to interpret marketing and commercial data and turn findings into clear actions and recommendations.
• Experience managing agencies, suppliers, creative briefs, campaign budgets and delivery timelines.
• Strong written and verbal communication skills, with confidence producing clear briefs, reports and presentations.
• Confident using CRM, analytics and reporting platforms; HubSpot experience is desirable.
• Experience in leisure, hospitality, attractions or consumer-led multi-site environments is advantageous.

Responsibilities

• Translate commercial objectives, revenue priorities and customer insight into clear marketing plans and campaigns.
• Own the campaign calendar from concept through delivery, optimisation, reporting and learning.
• Develop concepts, messaging and briefs, maintaining brand standards.
• Lead agencies across paid media, organic social, PR, content and more.
• Challenge agency recommendations using data and commercial priorities.
• Own marketing performance reporting across CRM, website, bookings and campaigns.
• Identify segmentation and lifecycle opportunities using CRM data.
• Monitor spend against budgets with PO and invoicing tracking.
• Collaborate with Sales, Operations and sites to align campaigns with revenue goals.
• Manage and develop the Marketing Executive to ensure timely delivery.
• Review campaign effectiveness and suggest tests or shifts as needed.
• Monitor competitor activity and market trends to inform future plans.

Skills

Marketing strategy

Campaign planning

Digital marketing

CRM/Email

Agency management

Analytics

Communication

HubSpot

Tools

HubSpot

CMS

Job description

Urban Playground Holdings is seeking a Marketing Manager in Nottingham to translate commercial priorities into clear, creative, and measurable marketing plans across its brands and venues. You will own campaign planning, creative quality, agency coordination, delivery and performance, ensuring activity is on brand and commercially aligned.

The role requires strong creative judgement, brand instinct, analytical confidence, and meticulous attention to detail.