Group Marketing Manager

Cherry Professional Ltd; Hucknall; On-site; GBP 40,000 - 48,000; Full time

Job summary

Cherry Professional Ltd is representing a client seeking a creative and commercially driven Group Marketing Manager to lead marketing across a diverse portfolio of attractions, events and experiences. This hands-on leadership role combines strategy, creativity and commercial awareness to deliver campaigns that drive visitor numbers, engagement, revenue and brand growth.

Based three days out of Hucknall, Nottingham with two days travel, the role requires proven experience in leading multi‑channel

Qualifications

• Proven experience as Marketing Manager or Senior Marketing role.
• Strong ability to plan and execute multi‑channel campaigns.
• Excellent digital marketing knowledge across social, content, email and paid media.
• Experience using customer insight and data to drive decisions.
• Strong commercial awareness with ROI focus.

Responsibilities

• Develop and deliver the annual marketing strategy and calendar.
• Plan integrated campaigns across digital, social, content, PR, email and offline channels.
• Identify target audiences using customer insight and market trends.
• Drive website performance, SEO, paid advertising and engagement.
• Lead content creation, messaging and asset development.
• Manage promotions of events, launches and initiatives.
• Monitor campaign performance, ROI and KPIs to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build relationships across the business to support commercial objectives.
• Identify opportunities to grow audiences and brand awareness.

Skills

Marketing strategy

Multi-channel campaigns

Budget management

Stakeholder management

Team leadership

Job description

Group Marketing Manager

3 days based out of Hucknall, Nottingham - 2 days travelling | Full-Time | £40,000 - £48,000

We're recruiting on behalf of our client who are seeking a creative and commercially driven Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. This is a hands-on leadership role for an experienced marketer who can combine strategy, creativity and commercial awareness to deliver campaigns that drive visitor numbers, customer engagement, revenue and brand growth.

Key Responsibilities

• Develop and deliver the annual marketing strategy and campaign calendar.
• Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
• Identify target audiences and use customer insight and market trends to shape campaigns.
• Drive website performance, SEO, paid advertising, social media and customer engagement activity.
• Lead content creation, campaign messaging and creative asset development.
• Manage the promotion of seasonal events, new attractions, launches and special initiatives.
• Monitor campaign performance, ROI and marketing KPIs, using data to optimise results.
• Manage marketing budgets, agencies and external suppliers.
• Build strong relationships across the business to ensure campaigns support wider commercial objectives.
• Identify new opportunities to grow audiences, increase repeat visits and enhance brand awareness.

About You

We're looking for a marketer who is equally comfortable developing strategy and rolling up their sleeves to deliver campaigns.

• Proven experience in a Marketing Manager or Senior Marketing role.
• Strong management experience.
• Strong experience delivering integrated multi-channel marketing campaigns.
• Excellent digital marketing knowledge, including social media, content, email marketing and paid media.
• Experience using customer insight and data to drive marketing decisions.
• Strong commercial awareness and understanding of ROI and campaign performance.
• Excellent project management and organisational skills.
• Creativity, initiative and the confidence to develop and present new ideas.
• Experience managing budgets, agencies and multiple stakeholders.

Desirable

• Experience within leisure, attractions, tourism, hospitality, entertainment, retail or another consumer-facing sector.
• Experience marketing events, launches or visitor destinations.
• Knowledge of SEO, PR and CRM/email marketing.

This is an excellent opportunity for an ambitious marketing professional who enjoys creating innovative campaigns, identifying new opportunities and delivering measurable commercial success.